Product Marketing Manager, Market Intelligence

Profound is the category-defining platform for marketing in the AI era. We help the world's leading brands understand and influence how AI systems like ChatGPT, Claude, Perplexity, and Gemini discover, understand, and recommend their products and services by giving their marketing teams purpose-built AI Agents to do better work, faster.

We are building a category that did not exist two years ago, in a market that is evolving every week. New competitors launch monthly. Analysts are still defining the space. Buyers are still figuring out how to evaluate us. In an environment like this, the team with the sharpest read on the market wins.

As our first Product Marketing Manager focused on Market Intelligence, you will own how Profound understands the market we are in and the one we are building toward. You will run competitive intelligence, analyst relations, and win-loss programs as a single connected system, ensuring the insights from each actually change how we sell, build, and go to market. You'll report into Product Marketing and work closely with Sales, Customer Success, Product, Executive Leadership, and GTM Ops.

What you’ll do

• Own Profound’s view of the competitive landscape, including who is in the market, what they are building, how they are selling, and where we win and lose

• Track competitor product launches, pricing changes, messaging shifts, funding, and go-to-market moves, translating them into clear implications for the business

• Build and maintain field-facing assets such as battlecards, objection-handling guides, competitive teardowns, and deal support materials

• Run a consistent cadence of competitive updates across Sales, Marketing, Product, and executive teams

• Go deep on competitor products and workflows to form first-hand, defensible perspectives

• Build and run Profound’s analyst relations program across firms covering AI search, marketing technology, and adjacent categories

• Own analyst briefings, inquiries, and research participation, ensuring consistent narrative and positioning

• Use analyst feedback as a strategic input into positioning, roadmap, and category definition

• Position Profound to lead in analyst coverage as the category develops

• Build and operate the company’s win-loss program through structured interviews, deal reviews, and ongoing analysis

• Identify what is actually driving wins and losses across product, pricing, positioning, and process, and feed that back into the business

• Ensure market intelligence translates into action across product decisions, sales strategy, marketing campaigns, and executive planning

• Partner with Product Marketing on positioning, messaging, and launches informed by market context

• Partner with Product on roadmap prioritization where competitive dynamics matter

• Support Sales and Customer Success on deal strategy, especially in competitive cycles

• Brief executives ahead of board meetings, investor conversations, and key customer interactions

Who you are

• 4 to 7 years of experience in product marketing, competitive intelligence, market research, strategy, or a related field at a B2B SaaS company

• Experience building or contributing to competitive intelligence, analyst relations, or win-loss programs

• Experience working in fast-moving markets where the category and competitive set are still evolving

• Strong research instincts and ability to separate signal from noise

• Comfortable getting into the details of technical products and forming clear points of view

• Able to translate complex market dynamics into clear, actionable insights

• Strong writer capable of producing high-quality briefs, battlecards, and narratives

• Comfortable working with executives and external stakeholders such as analysts

• Clear communicator who simplifies complex ideas without losing accuracy

• Low ego, high output, and comfortable working at any level of detail required

• Strong cross-functional operator who builds trust through accuracy and usefulness

• Willing to challenge assumptions and adapt quickly as new information emerges

• Experience in marketing technology, analytics, or AI is a plus

• Familiarity with AI search, LLM-based discovery, or answer engine optimization is a plus

• Experience building analyst relations or win-loss programs from scratch is a plus

• Experience supporting enterprise sales teams or working in deal cycles is a plus

Location

This is an on-site role based in our Union Square, NYC office, designed for builders who thrive on speed, iteration, and meaningful impact.

For this role, the expected base salary range is $145,000 to $200,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.