Senior Paid Media Specialist - Local
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
- Runner First
- We act in the best interest of the runner
- Word is Bond
- We do what we say we’ll do
- Champion Heart
- We give our all in everything we do
- There is no “I” in Run
- We stay generous with our humanity
- Keep Moving
- We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.
Your Job:
As the Senior Paid Media Specialist, Local at Brooks, you will implement media strategies, driving flawless execution of those strategies, optimizing advertising campaigns, and ensuring alignment with overall business goals for our seasonal Brand and Product campaigns.
You will help manage initiatives to improve the perception of the brand and grow consideration among target audiences with the objective of increasing traffic to BR.com and our partner retail stores. You will accomplish this by planning and executing on full funnel strategies across multiple media channels including paid social, online video, programmatic display, custom content, OOH, TV, and more.
You will be required to work effectively with internal and external stakeholders to plan and execute the seasonal campaigns to achieve target campaign and channel KPIs. This includes managing agency and vendor relationships to ensure all campaigns are planned, executed, monitored, and reported on properly as well as working cross-functionally across the organization and with the larger paid media team to ensure alignment throughout the campaign lifecycle.
Success in this role will be collaborating with team members to translate integrated marketing plans into effective paid strategies, helping with execution with internal and external teams, and positioning Brooks as a leader in this space to win with the runner.
- Assist in developing strategies and media plans for all Local and Sports Marketing campaigns, helping to grow the Brooks business to key markets and at key National events throughout the year. Partner with the Retail and National Paid teams to help provide additional local resourcing to broader campaigns as necessary. Work closely with the Paid Media Specialist, Retail as a senior execution partner, supporting day-to-day campaign activation and ensuring strong delivery across local initiatives.
- Assist alongside Manager, Local & Retail Paid Media in the development and execution of full-funnel seasonal paid media campaigns designed to achieve marketing and business KPIs. Media channels including paid social (Meta, TikTok, YouTube, etc.), programmatic display/video, OTT/CTV, OOH, TV, and other tactics as needed to prospect and retarget runners to drive consideration and conversion for the business.
- Assist with tactical planning decisions such as channel budget, audience targeting, creative messaging for your managed paid campaigns.
- Help lead measurement and reporting across your managed paid campaigns; gather insights and provide recommendations to better optimize and scale future programs.
- Responsible for pulling data, analyzing, drawing insights, and clearly communicating campaign results on a monthly and as needed basis to team members.
- Partner closely and help manage relationships with our media agency partners to deliver on our media plans and performance goals.
- Assist in managing campaign budget and billing processes as needed to ensure spending is within plans and accurately reconciling efforts for finance needs.
- Submit requests for campaign creative, ensuring that assets are designed in a way to enhance the user experience and drive results.
- Support paid media team members with the development, execution, and reporting on all Brand and Product campaigns as needed.
- Work cross-functionally across the organization and clearly communicate with cross functional teams such as Analytics, Integrated Marketing, Organic Social, Creative, Ecommerce, and Digital Products to effectively plan, execute and report on campaigns.
- Other responsibilities as required.
- Bachelor’s degree in business, marketing, communications, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
- 3+ years of experience in paid media, digital marketing, or related field; agency or in-house experience is strongly preferred
- Proven experience in executing multi-channel paid media campaigns; channel experience includes paid social (Meta, TikTok, etc.), programmatic video & display, OOH, TV, etc.
- Experience leveraging data and insights to analyze performance KPIs to maximize media investments
- Proven experience in developing and managing a media or marketing budget
- Keen attention to detail in planning, organization, and execution of tasks, while simultaneously seeing the big picture and understanding how all the pieces fit together and affect one another
- Proactive and highly motivated self-starter with a results-oriented and goal driven mindset, while juggling multiple projects successfully
- Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
- Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments’ operations and/or morale; “connecting the dots”
- Analytical approach, continuously asks, ‘yes and…’ to dive deeper into problems and bring solutions to the table
- Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company and agency partners
- Must possess the ability to execute a wide variety of tasks and work in a fast-paced, team environment
- Strong computer skills in PowerPoint, Word, Excel, and ability to analyze data sets from ad performance
- Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
- Embraces and lives the Brooks values!
Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $74,985 - $112,478 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.
Other:
Brooks is proud to offer a robust benefits package to our employees and their families!
Benefits - including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
Paid Time Off - Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
Bonus - in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
Perks - product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
Location - You will spend 4 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.
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Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners runni...
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