Director, Partner Marketing

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

The Global Partner Marketing team markets with, through and to our ecosystem of Workday Partners to create market distinction, support pipeline, and drive awareness and preference, al in support of the growth of Workday.

About the Role

The Director, Partner Marketing is responsible for developing and executing the global partner marketing strategy to accelerate revenue, strengthen strategic alliances, and expand market reach through and with partners. This leader will build and manage a high-performing team, collaborate closely with Global Partner Organization, Sales, Product & Technology, and Corporate Marketing, in support of programs that drive awareness, pipeline, and adoption across the partner ecosystem.

Key Responsibilities
 

STRATEGY & LEADERSHIP

Define and own partner marketing strategy for our ecosystem of strategic, channel, technology, and services partners, aligning plans to corporate and sales objectives.

Lead, mentor, and develop a high-performing partner marketing team, setting clear goals, priorities, and performance metrics.

Segment and prioritize partners based on growth potential, strategic value, and routes-to-market, and tailor marketing motions accordingly.

GTM WITH PARTNERS

Co-develop joint value propositions and messaging with key partners that clearly articulate combined solutions, differentiation, and customer outcomes.

Build and manage partner marketing plans with clear objectives, target audiences, tactics, budgets, and success metrics.

Collaborate with Partner Marketing Workmates to ensure Partners are enabled with marketing toolkits, messaging guides, pitch decks, email templates, and campaign-in-a-box programs.

PARTNER EXPERIENCE & ADVOCACY

Develop and execute Partner Keynote at Workday Global Flagship events (SKO, DevCon, Rising & EMEA Rising)

Responsible for Partner experience at Workday Global Flagship events

Strengthen partner relationships by acting as a strategic marketing advisor and point of coordination for key partners..

OPERATIONS, ANALYTICS, & BUDGET MANAGEMENT

Define KPIs and dashboards for partner marketing performance (e.g., sourced/influenced, engagement, program adoption).

Partner with Marketing Operations and Partner Operations to ensure accurate tracking, attribution, and reporting.

Manage partner marketing budgets and ensure funds are aligned to high-impact activities.

Continuously refine processes and tools to improve partner program execution, scalability, and partner satisfaction.

About You

Basic Qualifications

• 10+ years of B2B marketing experience, with at least 5+ years focused on partner, alliance, or channel marketing (enterprise/SaaS experience strongly preferred).

• Led end-to-end content development and delivery of executive keynotes for partner audiences exceeding 1,000 attendees.

• Proven experience building and executing joint go-to-market strategies with global strategic, technology, or channel partners.

• Demonstrated success driving measurable pipeline and revenue impact through partner marketing initiatives.

• Strong leadership experience managing and scaling a team, with the ability to attract, develop, and retain top talent.

• Deep understanding of enterprise sales cycles and how to align partner marketing to sales and alliance priorities.

• Strong analytical and problem-solving skills; comfortable working with data to inform insights, decisions, and trade-offs.

Other Qualifications

• Excellent communication, storytelling, and relationship-building skills; able to influence and collaborate at all levels internally and with external partners.

• Experience operating in a matrixed, fast-paced environment, managing multiple stakeholders and competing priorities.

• Background working with global SI/GSIs, VARs, OEMs, cloud hyperscalers, or ISVs.

• Familiarity with partner ecosystems, PRMs, and common partner marketing technologies and tools (e.g., Salesforce, Marketo, PRM platforms).

• MBA or equivalent business/marketing experience.

COMPETENCIES & ATTRIBUTES

• Strategic thinker, strong operator: Able to translate company and revenue goals into clear partner marketing strategies and executable plans.

• Results-driven: Relentless focus on measurable business outcomes; comfortable setting ambitious targets and holding self and team accountable.

• Collaborative and influential: Skilled at aligning cross-functional teams and building consensus without direct authority.

• Customer- and partner-centric: Deep empathy for end customers and partners, with the ability to build programs that solve real problems.

• Innovative: Comfortable testing new approaches, channels, and formats to differentiate and improve impact.

• Executive presence: Confident presenting to and engaging with senior executives internally and within partner organizations.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

 

Primary Location Base Pay Range: $205,200 USD - $307,800 USD

 

Additional US Location(s) Base Pay Range: $173,300 USD - $307,800 USD

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email accommodations@workday.com.

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