Account Executive - job 1 of 10
Skills
- Proven track record of meeting or exceeding sales goals in a media sales environment.
- Knowledge of broadcast, digital advertising, audio/interactive, and OTT advertising.
- Experience using CRM systems and Microsoft Office to manage pipelines and prepare proposals.
- Excellent written and verbal communication and proposal-writing skills.
- Strong organization, time management, and attention to detail.
- Creative problem solving and ability to develop campaign solutions for client needs.
- Valid driver's license and ability to engage locally in-person.
Responsibilities
- Prospect consistently to generate new revenue opportunities using client and category insights.
- Upsell current clients on the full product line including broadcast, digital, audio, interactive, and OTT (PREMION).
- Design custom, solutions-driven campaigns that meet client business objectives across multiple media platforms.
- Expand and deepen client relationships by understanding their business needs and competitive landscape.
- Provide clear direction to Account Management for successful campaign execution and contract fulfillment.
- Partner with Account Managers to deliver exceptional customer service and ensure contract fulfillment.
- Use Matrix and station CRM to manage pipeline, day-to-day activity, and sales forecasts.
- Represent the station professionally at community events and to local businesses.
Education
- High school diploma or equivalent required
- Bachelor's degree in Marketing, Business, Communications, or related field preferred
Benefits
- Base salary plus uncapped commissions
- Comprehensive medical plan options, dental and vision coverage
- Fertility, surrogacy and adoption assistance
- Disability and life insurance
- 401(k) plan with company match (100% match on first 4% of pay) and immediate vesting
- Telehealth (Teladoc) and mental health support (Spring Health) virtual visits and therapy sessions
- Generous paid time off (PTO) and nine paid holidays
- Training resources and career growth opportunities across TEGNA stations
Average salary estimate
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Tegna Inc. is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons, Virginia. It was created on June 29, 2015, when the Gannett Company split into two publicly traded companies.
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