Business Development Representative - job 1 of 7

Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

The Business Development Representative is an entry-level sales role focused on building and qualifying the sales pipeline for our events. As the first point of contact for prospective clients, this position offers exceptional growth opportunities, mentorship, and support to drive revenue generation.

Key Responsibilities

Lead Generation & Qualification

• Conduct cold calls and email campaigns to generate leads.
• Qualify inbound leads from marketing, website inquiries, and trade shows.
• Research business opportunities and schedule discovery meetings.
• Maintain accurate lead data in Salesforce CRM.

Database Management & Research

• Update and manage client and prospect contact information.
• Research company profiles and decision-makers.
• Ensure data accuracy and create targeted prospect lists.
• Track and report lead performance metrics.
• Use Salesforce to track client interactions, opportunities, and forecasts that are up to date and accurate.

Sales Support & Customer Service

• Follow up on payments and resolve issues with Finance.
• Address customer inquiries and escalate complex cases.
• Support sales managers with research and proposals.

Pipeline Development & Nurturing

• Build relationships with early-stage prospects.
• Conduct introductory calls and qualify opportunities.
• Transition leads to sales reps and maintain follow-up schedules.
• Collaborate with marketing to improve campaigns.

Performance Expectations

• Daily call and email targets
• Weekly lead generation quotas
• Monthly/quarterly sales targets
• Marketing qualified lead (MQL) conversion rates
• Timely follow-up on all marketing qualified leads within established SLA timeframes

• Bachelor’s degree in Business, Marketing, Communications, or related field, or equivalent working experience.
• 1-3 years of experience in sales, customer service, or business development preferred.
• Interest in developing a career in B2B sales.
• Familiarity with Salesforce CRM and sales automation tools preferred.

• Strong verbal and written communication skills with professional phone presence.
• Excellent time management and attention to detail.
• Proficiency in Microsoft Office Suite, CRM platforms, and sales tools.
• Comfortable with cold calling and email outreach.
• Self-motivated and able to work autonomously.
• Coachable and eager to learn.

Key Competencies

• Resilience: Persistent and resilient when facing rejection with positive attitude
• Precision: Detail-oriented with strong follow-through on commitments and deadlines
• Collaboration: Team player with collaborative mindset and willingness to support colleagues
• Drive: Results-driven with competitive nature and commitment to exceeding targets
• Adaptability: Flexible and adaptable to changing priorities, processes, and market conditions

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $55,000- $65,000 + commission based on experience. 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.