About WellTheory

WellTheory is a digital health company helping people with autoimmune conditions take control of their health through personalized care, nutrition guidance, and ongoing coaching. We're a team of 50+ passionate people who believe better care starts with better relationships. We're also building out one of the most operationally rigorous go-to-market teams in digital health.

About the Role

We're looking for a Sales Operations Lead to serve as the operational backbone of our commercial team. This is a hands-on, senior individual contributor role that sits at the intersection of sales operations, revenue operations, systems ownership, and commercial execution.

You'll own our Salesforce infrastructure, manage our commercial tech stack, coordinate conference and event execution, and build the enablement resources our reps need to perform. The right person is equally comfortable in a spreadsheet, a Salesforce workflow, and a cross-functional planning meeting.

This role will report initially to our RVP of Employer Sales with a dotted line relationship to our CEO and Fractional CCO.

What You'll Do

• Own and optimize Salesforce infrastructure and overall sales systems strategy in partnership with an external admin and internal stakeholders

• Manage the commercial tech stack, including tool selection, workflow optimization, system adoption, and rep efficiency

• Coordinate conference and event execution, including logistics, pre-event campaigns, post-event follow-up, and lead capture workflows

• Improve sales team workflow and execution across process, contracting, legal coordination, and internal operations

• Maintain and continuously improve the sales team's Notion knowledge base, process documentation, and internal resources

• Build and support sales enablement programs, including playbooks, messaging, onboarding materials, and training resources

• Develop and improve outbound cadences, account development workflows, and rep outreach processes

• Support data analytics and business case development for prospective employers, health plans, and other key accounts

• Track and improve core operating metrics, including rep efficiency, conference lead follow-up speed, and process adherence

You Might Be a Great Fit If You...

• Have 4–8+ years of experience in sales operations, revenue operations, or commercial operations

• Are deeply comfortable in Salesforce — not just running reports, but owning workflows, requirements, and system improvement

• Have supported SaaS or digital health go-to-market teams and understand the full commercial motion

• Are analytical and data-driven, with a track record of translating insights into action

• Thrive in a hands-on role where you're building things, not just advising on them

• Are highly organized, have strong follow-through, and create order out of complexity

• Can work cross-functionally with leaders, legal, finance, and frontline sellers with equal ease

• Have empathy for the autoimmune experience

Bonus Points

• Digital health, healthcare, or employer/health plan market experience

• Familiarity with outbound tools (Outreach, Salesloft, ZoomInfo, Apollo, etc.)

• Experience running conference or event logistics

What We Offer

• A mission-driven team working at the intersection of autoimmune health and scalable care delivery

• The chance to build and own the operational foundation of a growing commercial team

• Close partnership with commercial leadership and cross-functional teams

• A base salary range of $95,000 - 110,000: placement within it depends on directly relevant skills and experiences you bring to the role. Additionally, this role includes competitive equity, benefits, and remote work.

At WellTheory, we're committed to building a diverse, inclusive, and authentic team — so if you're excited about this role but your experience doesn't check every box, we encourage you to apply anyway. You might be exactly who we're looking for.

WellTheory is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.

If you require accommodations at any stage of our hiring process, please reach out to our hiring team. We're happy to work with you.