Senior Director, Demand Operations

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

F5 is establishing a new Demand Operations function to unify Marketing Operations, Digital Sales Operations, and WW Business Operations & Programs into a single, integrated team.  This leader is a manager of managers, overseeing an organization of over 30 individuals and will report into the VP of WW Revenue Operations. Direct reports include the Director of Marketing Operations, Manager of Business Operations & Programs, and Manager of Digital Sales Operations. 

This role will be responsible for supporting the smooth execution of the top-of-funnel engine, connecting campaign strategy, Marketing budget allocation, lead generation and routing, and early funnel conversion into a closed-loop, data-driven system.  Cross-functional stakeholders include Revenue Marketing, Corporate Marketing, and other peer Operations functions. 

In addition, this leader will oversee the worldwide business operations for F5’s Revenue organization, inclusive of managing the rhythm of the business, monitoring GTM priorities, fiscal year planning orchestration, and running key WW programs such as the Global Accounts and Compete programs. 

Responsibilities include team leadership (coaching, hiring, etc.), budget management, development of the global vision/strategy and execution, optimization of systems/tools/processes, accelerating ROI creation and return on investments, evangelism, and performance management through stakeholder interlock and an effective rhythm of business.

This leader is a role model for F5’s culture of clarity, empowerment, and accountability—building a high-performing team while keeping the work human. 

Areas of Focus:

• Lead and inspire a diverse global team: Attract, develop, and inspire a diverse global team in establishing the systems/tools/process, customer experiences, and digital demand gen investments that optimize business outcomes and maximize outcomes from investments. Foster a culture of accountability, data-driven decision-making, and proactive stakeholder engagement.

• Marketing Operations and Martech stack: Develop a roadmap to reduce tech debt and streamline existing marketing technology stack. Harden existing processes and drive for productivity improvements leveraging new tools and AI capabilities. Rationalize Marketing KPIs and align with cross functional stakeholders.

• Business Operations & Programs: Manage the WW Revenue org’s operating rhythm. Define strategy and oversee execution of key programs & initiatives. Establish enablement collateral for internal tools and processes.

• Digital Sales Operations: Close partnership with digital sales leadership on fiscal year planning and ongoing performance monitoring. Implement Enablement track for Digital Sales and BDRs. Define talent export process and clear career progression paths for Digital Sales. Adapt GTM motions for Digital Sales’ segment of customers, particularly for the newer parts of F5’s portfolio (Distributed Cloud, AI, AI runtime security, etc).

• Drive Revenue Impact: Partner cross-functionally to deliver incremental gains in Marketing Sourced Pipeline and Bookings across digital investments. Move customers through the Discover-Learn-Try-Buy journey with sharper first touch, nurture, and velocity plays.

• Optimize for local markets: Evangelize proven best practices within local markets, including customer success stories. Establish strong relationships with F5 Sales leaders (including Digital Sales) and strategic partners across our global theaters. Partner with Theater marketing leads and Sales leaders to build and optimize globally consistent systems and processes that support pipeline development and deal acceleration.

Success Metric Tracking:

• Marketing Sourced Pipeline & Marketing Sourced Bookings (% of total pipeline and bookings)

• New Contact capture

• Lead capture, nurture, and conversion across full lead funnel

• Seller and Marketer efficiency

• Return on Marketing Investment

• Adoption of campaign and assets

• New account penetration and customer acquisition cost (CAC)

• Deal acceleration and customer LTV

• Marketer and Seller efficiency

• Lead follow-up SLA times

• Leads actioned by BDR/Seller

Qualifications: 

• Bachelor's degree with 15+ years of revenue or marketing operations leadership experience.

• Experience leading digital transformation in a SaaS environment.

• Recognized leader for driving excellent financial results while building a trusting and positive work environment. 

• Extraordinary experience in establishing strategies, metrics and execution plans that enable core focus on performance across the organization (especially in partnership with sales).

• Effective oral, written and interpersonal communication skills, with strong presentation skills.

• Strong ability to analyze data, extract insights, and develop strategy based on digital signals.

#LI-Hybrid #LI-EM1

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice. 

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.  F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.