Director, Marketing Performance and Automation - Atlanta, GA
Job Summary
Tarkett is seeking a strategic, hands-on leader to scale our performance marketing & marketing automation capabilities. This role will own the roadmap for lead monetization, lead scoring, nurture programs, CRM-connected workflows, and marketing performance reporting, with clear accountability to pipeline, revenue, and ROI.
This is not a pure campaign execution role. We need a leader with recent B2B experience who can operate effectively in ambiguity, build structure where it does not yet exist, and drive cross-functional alignment across Marketing, Sales, Sales Operations, IT, CRM, and external partners. The right candidate will also bring practical AI expertise and know how to apply AI to improve speed, quality, scale, and commercial impact.
Responsibilities
Own the multi-quarter roadmap for performance marketing, marketing automation, lead monetization, and AI-enabled marketing workflows. Lead strategy and execution for lead scoring, nurture programs, routing, handoff, and CRM-connected marketing processes. Improve marketing’s contribution to qualified leads, conversion, pipeline, new business, and ROI. Deep expertise in designing and scaling integrated marketing tech stacks that improve lead flow, data visibility, automation, customer engagement, and revenue performance. Build and lead monthly performance reviews with clear insights, actions, and business recommendations. Identify and implement high-value AI use cases across content, reporting, workflow automation, lead management, and CRM productivity. Partner closely with Sales, Sales Operations, IT, CRM, analytics, and brand teams to drive alignment and execution. Manage agency and vendor performance, ensuring accountability, strategic input, and execution quality.
Requirements
- 10+ years of experience in B2B marketing, with recent experience in performance marketing, demand generation, revenue marketing, marketing automation, or closely related areas.
- Proven experience in a complex B2B sales environment with long buying cycles and close alignment between Marketing and Sales.
- Strong experience with marketing automation and CRM-connected workflows, including lead scoring, nurture, routing, handoff, and attribution.
- Demonstrated success building roadmaps, driving cross-functional initiatives, and leading through ambiguity.
- Strong commercial acumen with clear experience tying marketing activity to pipeline, revenue, conversion, and ROI.
- Proven experience applying AI in marketing or commercial workflows in practical, business-relevant ways.
- Strong executive presence and communication skills.
- Experience managing agencies, consultants, and martech vendors with a high standard of accountability.
Preferred Background
- Manufacturing, building materials, commercial interiors or similar B2B industries.
- Experience with Marketo, Dynamics 365, Power BI, Salesforce, Adobe, Domo or similar platforms.
- Experience in lead monetization, revenue attribution, and marketing contribution reporting.
- Familiarity with AI use cases.
What We Offer
A commitment that Safety is #1
Competitive benefits, pay, and retirement plan options!
Career growth, stability, and flexible work arrangements.
Responsible Manufacturing – Protecting Our Planet for the Future
We utilize renewable energy and a closed loop recycled water process.
We are committed to reducing greenhouse emissions and water consumption.
We are the only flooring company recognized by the Asthma and Allergy foundation.
Who we are:
With a history of more than 140 years, Tarkett is a worldwide leader in innovative and sustainable flooring and sport surface solutions, generating turnover of €3.3 billion in 2025. The Group has close to 12,000 employees, 25 R&D centers, 8 recycling centers and 33 production sites. Tarkett creates and manufactures solutions for hospitals, schools, housing, hotels, offices, stores and sports fields, serving customers in over 100 countries. To build “The Way to Better Floors,” the Group is committed to circular economy and sustainability, in line with its Tarkett Human‐Conscious Design® approach.
Tarkett is an equal opportunity employer. We value diversity in backgrounds and in experiences and promote an inclusive workplace where all employees can perform at their best.
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With a 140‐year history, Tarkett is a worldwide leader in innovating flooring and sports surface solutions, with revenue of 2.8 billion euros in 2021. Offering a wide range of products, including vinyl, linoleum, rubber, carpet, parquet and lamina...
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