Email & SMS Marketing Manager (Klaviyo Lead) for an Ecommerce Brand - (US-Based
Paired is a global staffing and recruiting agency dedicated to pairing top-tier talent with outstanding remote job opportunities. We are currently seeking an Email & SMS Marketing Manager & Klaviyo Specialist for a US-based company. This remote position allows you to contribute creatively while working from anywhere.
In this role, you will blend design expertise with a deep understanding of email marketing strategies to create engaging campaigns that drive customer engagement and retention. You will work closely with cross-functional teams to develop visually appealing and high-performing email communications using Klaviyo.
Key Responsibilities
- Lead the strategy and execution of all email and SMS marketing campaigns.
- Build and optimize automated lifecycle flows (welcome series, abandoned cart, post-purchase, winback, etc.)
- Develop and maintain a high-level campaign calendar aligned with marketing and business goals
- Analyze performance metrics (open rate, CTR, conversion, revenue) and continuously optimize campaigns.
- Ensure proper audience segmentation and targeting for personalized customer journeys
Required Qualifications
- 2–4+ years of experience in email and/or lifecycle marketing
- Strong hands-on experience with Klaviyo (flows, segmentation, reporting, A/B testing)
- Solid understanding of SMS marketing strategy and compliance best practices
- Experience managing campaign calendars and coordinating cross-functional marketing efforts
- Familiarity with eCommerce marketing is a plus
- Strong written and verbal communication skills, with attention to detail.
- Remote Working for US Company
- Competitive Salary
Average salary estimate
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