Social Media Strategist

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

The Opportunity

The Social Media Strategist position is responsible for the development of the overall social strategy for specific platforms across QVC's social media presence. This role is critical to driving social engagement and commerce across dozens of QVC social media accounts.

Who We Are

The team focuses on supporting monthly brand/digital priorities through the creation of engaging content, and by leveraging relevant, external social trends. They work closely with established, proven partners creating engagement and community across our social platforms.

Where You'll Work

• This role is hybrid and will require you to be onsite at our Office in West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, NJ, or DE. Relocation assistance in not available for this role.

What You'll Do

• Develop and implement the social media strategy in support of QVC's brand priorities across various platforms including Facebook, Instagram, TikTok, X, YouTube, Pinterest, and more
• Monitor brand, vendor, competitor, & influencer conversations utilizing QVC's social listening tools; Translate social listening insights into active community engagement, including thoughtful responses in comments, DMs, and across brand touchpoints; Identify and act on cultural moments, trends, and emerging social behaviors (e.g., trending audio, formats, and conversations) to inform timely, relevant content opportunities
• Develop engaging, on-trend & consistent campaigns to align with QVC's priorities & promotions; Responsible for daily posting and creation of content across QVC's social platforms; Maintain social media/editorial content calendar
• Work cross-functionally with Marketing Accounts, Merchandising, eCommerce, Content Production, Host/Talent, Analytics, and Performance Marketing teams to build holistic marketing strategies and reporting
• Provide direction and feedback on our static image and video content strategy
• Analyze daily, weekly & monthly reporting to inform strategy across all social platforms; Actively monitor social pages for content & community building opportunities

What You'll Bring

• BA/BS in marketing, communications, merchandising, or related field; or equivalent experience
• At least 2 years business experience in social media or marketing environment (this role is generally for someone who has advanced beyond the Social Media Coordinator level)
• Digital native with strong familiarity and experience with Facebook, Instagram, TikTok, X, YouTube, Pinterest; an everyday social media user who always has their finger on the pulse of what's trending including pop culture, news, and advances in digital/social marketing
• Experience with Meta Business Suite preferred
• Knowledge of social media calendar, scheduling, and reporting platforms preferred (Airtable, Adobe Analytics, Sprout, Sprinklr, Bazaarvoice Vibe [formerly Curalate], etc.)
• Experience with photography & photo editing software (Adobe Photoshop, etc.), videography & video editing software and apps (Adobe Premiere Pro, CapCut, etc.), as well as native social in-app editing strongly preferred
• Social content creator (on-camera and off) - a plus!

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Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.