Marketing Specialist

Job Title:

Marketing Specialist

Location:

CityScape

What you'll do:

As a Marketing Specialist you'll be responsible for supporting the marketing team from creative development to implementation. You'll also assist in the evaluation of the marketing strategy and plan. In this role you will contribute to the execution of public relations, events, advertising marketing collateral and website development. You'll perform basic project management functions such as maintaining production and event calendars and coordinating with vendors and media partners. One of your key responsibilities is to provide general administrative support including making travel arrangements, event planning and logistical coordination, creating meeting agendas and taking minutes. In collaboration with compliance officers, you'll help to ensure all promotional materials meet regulatory guidelines.

• Responsible for supporting the Marketing Manager by assisting in the copy writing, design, printing and distribution of all sales material as assigned including: statement inserts, branch collateral materials, direct mail, email, presentations, newsletters, banners, booths, promotional items and websites.
• Support the creation and hosting of bank-hosted or sponsored events.
• Establish and monitor project timelines to meet deadlines for all collateral production and advertising placements for business development events, tradeshows and community sponsorships.
• Monitor and maintain internal marketing materials inventories, fulfill collateral and promotional item requests.
• Maintain strong relationships with internal and external clients and vendors through various communication strategies and vehicles.
• Maintain compliance approvals for auditing purposes.
• Pull regular reports to assist in assessing metrics are met by any given marketing campaign or initiative.
• Provide logistical support through planning, scheduling and coordination for meetings, large and complex activities such as cross-functional events, conferences, department activities, and employee events.
• Develop meeting agendas, take and distribute minutes, and track and follow-up on action items.
• General administrative assistance provides backup support for other positions.

What you'll need:

• High school diploma required; Bachelor's degree in related field preferred.
• Entry level knowledge of marketing campaign management across channels and marketing processes including but not limited to creative work, messaging, working with agencies and vendors.
• Entry level knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
• Entry level knowledge in marketing program management, Workfront or other project management tools.
• Entry level proficiency in writing and editing marketing communications. Experience with Canva or similar tools a plus.
• Intermediate speaking and writing communication skills.
• Occasional travel required.

Benefits you’ll love:
We offer all the important things you'd want — like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. In addition, you’ll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!

About the company:

Western Alliance Bank is a wholly owned subsidiary of Western Alliance Bancorporation. Alliance Bank of Arizona, Alliance Association Bank, Bank of Nevada, Bridge Bank, First Independent Bank, and Torrey Pines Bank are divisions of Western Alliance Bank; Member FDIC.  AmeriHome Mortgage is a Western Alliance Bank company.

Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying, please email HR@westernalliancebank.com or call 602-386-2488.  When contacting us, please provide your contact information and state the nature of your accessibility issue.  We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.

© Western Alliance Bancorporation