Consumer Insights Lead (Starlink)
Skills
- Experience designing and executing qualitative and quantitative consumer research
- Proven ability to run and analyze A/B tests and experiments
- Strong SQL skills and experience building funnel dashboards and analytics
- Experience translating insights into website, content, and checkout optimizations
- Excellent storytelling and stakeholder-influence skills
- Comfort working cross-functionally with product, design, engineering, and marketing
Responsibilities
- Design and run qualitative and quantitative research (surveys, interviews, focus groups, usability tests) to uncover customer needs, motivations, and friction points.
- Develop and maintain customer personas, journey maps, and behavioral segmentation to inform growth and product decisions.
- Create and execute an experimentation roadmap (A/B tests, personalization, content, UX changes) from hypothesis through analysis and scaling.
- Own Starlink.com conversion and funnel KPIs; drive improvements in acquisition, checkout, and activation flows.
- Partner with Product, Design, Engineering, Marketing, and Operations to translate insights into landing page, content, and checkout optimizations.
- Build dashboards that connect behavioral analytics (SQL + viz tools) with qualitative findings to prioritize work and measure impact.
- Communicate insights and results clearly to stakeholders and executives through storytelling and presentations.
- Maintain customer testing cohorts and continuous feedback loops to inform product and funnel decisions.
Education
- Bachelor's degree in a related field (required)
- Advanced degree in relevant discipline (preferred)
Benefits
- Competitive compensation
- Comprehensive health benefits
- Retirement savings plan
- Paid time off and holidays
- Opportunities to work on mission-driven, high-impact projects
- Professional development and cross-functional collaboration
Average salary estimate
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