Growth Manager - Lifecycle

We’re hiring a Growth Manager — Lifecycle to be a hands-on, execution-first operator and a true right-hand partner to the Director of Growth Marketing on all things email and SMS.

This role is for someone who:

• Loves being in Klaviyo — building, testing, and optimizing
• Is highly organized and can manage a weekly campaign calendar without dropping anything
• Is excited to take messaging direction and translate it into flawless, on-brand sends
• Thinks about lifecycle in the context of the entire customer journey, not just open rates

You’ll own email and SMS execution end-to-end, with room to grow into strategy as we scale.

What You'll Do

Email & SMS Campaign Execution

• Build, QA, and deploy email and SMS campaigns in Klaviyo on a weekly cadence
• Take campaign messaging direction and monthly content calendar from the Director of Growth and translate into fully executed sends — copy, creative briefing, segmentation, scheduling
• Own the promotional and evergreen send calendar — coordinate timing across product launches, sales, and retention moments
• Improve campaign lead time from 2–3 days to a 7-day standard for all sends
• Monitor deliverability, list health, and segmentation hygiene

A/B Testing & Optimization

• Run structured A/B tests across subject lines, send times, copy angles, CTAs, and creative formats
• Build a testing cadence that compounds — every send teaches us something
• Translate test results into clear recommendations for campaign strategy and creative direction

Landing Page & CRO Support

• Leverage lifecycle send data to inform landing page and PDP testing priorities
• Collaborate with Director of Growth and web agency on CRO experiments tied to lifecycle traffic
• Flag conversion drop-off points in the email-to-purchase funnel and propose solutions

Creative Process & Agency Management

• Brief external email/SMS creative partners with clear specs, copy direction, and visual guidance
• Manage the creative feedback loop and keep campaigns on schedule
• Build repeatable templates and brand-approved asset libraries to increase throughput

Reporting & Insights

• Track and report on email and SMS performance weekly: revenue, open rates, click rates, conversion, list growth
• Conduct cohort and flow analysis to identify gaps and opportunities across the customer journey
• Translate data into clear recommendations for the Director of Growth

• 1–3 years in lifecycle marketing, email marketing, or ecommerce growth at a DTC brand or agency
• Hands-on Klaviyo expertise — you can build flows, segments, campaigns, and reporting without hand-holding
• Strong project management instincts — you keep campaigns on schedule and hold creative partners accountable
• Comfortable in a fast-paced, test-and-learn environment with weekly shipping expectations
• Excellent written communication — you write clear briefs, compelling copy, and concise performance updates
• Strong analytical mindset — comfortable reading campaign data and translating it into action

What We're Looking For

• You are driven by a high-growth environment
• You want to be hands-on keyboard — in the platforms, not just overseeing
• You enjoy building, testing, and optimizing — not just reporting on what happened
• You’re excited to be a right-hand partner, not just execute tasks
• You’re curious, proactive, and growth-minded
• You care about outcomes, not vanity metrics

Nice to Have

• Experience with subscription commerce (Recharge, Stay.AI, Skio, or similar)
• Familiarity with Postscript or similar SMS platforms
• Working knowledge of Shopify (themes, metafields, basic Liquid)
• Background in health, wellness, or sports nutrition brands
• Experience managing agency creative partners
• Comfort with AI-assisted workflows and productivity tools (we use Claude, ClickUp, Granola)

• Competitive compensation 
• Fully-paid health, dental, and vision insurance
• Manhattan office with a flexible hybrid setup and generous PTO

Why You'll Love Working Here

At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it. This role has a real seat at the table—you'll directly shape how Create goes to market.