Media Buyer for a Marketing Company (US-Based/Remote) - job 1 of 2
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
Role Overview:
We’re seeking a strategic Media Buyer to manage and scale paid advertising efforts across three distinct, locally operated businesses, and looking for someone who understands how to generate qualified local leads, bookings, and foot traffic for service-based businesses where conversion paths are often offline or multi-touch.
Key Responsibilities:
- Plan, execute, and optimize paid media campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, Local)
- TikTok/Spark Ads (as influencer collaborations scale)
- Develop channel-specific strategies tailored to local service businesses (not templated e-commerce funnels)
- Drive lead generation, bookings, and in-store visits
- Design and implement tracking and attribution frameworks for offline and hybrid conversion journeys
- Define and monitor KPIs beyond standard ROAS (e.g., CPL, CAC, LTV proxies, booking rates, show-up rates)
- Conduct audience research, geo-targeting, and local market segmentation
- Continuously test creatives, offers, and landing page strategies
- Collaborate with internal stakeholders on offer positioning and campaign messaging
- Participate in weekly (or twice-weekly) sync calls, with otherwise async communication
- Proven experience managing paid media for local, service-based businesses such as:
- Med spas
- Dental clinics
- Chiropractors
- Appointment-based businesses
- Demonstrated ability to scale ad spend profitably
- Experience using Meta Ads and Google Ads.
- Knowledge with CRM and email tools
- Strong understanding of local lead generation funnels and customer journeys
- Strategic mindset — able to build frameworks from scratch, not rely on cookie-cutter e-commerce playbooks
- Experience with conversion tracking in low-visibility environments (offline conversions, call tracking, CRM integrations)
- Ability to define success metrics in ambiguous environments
- Remote Working for US Company
- Competitive Salary
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