Director, Paid Social Performance Marketing
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Paid Social Performance Marketing in United States.
This is a high-impact leadership role responsible for owning and scaling a major paid social growth engine within a fast-paced digital health environment. You will drive performance across a nine-figure budget while shaping full-funnel social strategy that spans awareness, consideration, and conversion. The role blends strategic leadership with hands-on analytical depth, requiring close partnership across creative, analytics, product, and marketing teams. You will define how paid social evolves as a core revenue driver, leveraging advanced measurement frameworks and emerging AI capabilities to improve efficiency and insight generation. This position demands a strong point of view on creative strategy, experimentation, and platform innovation. You will also lead and develop a high-performing team while influencing cross-functional growth initiatives at scale.
- Own and scale the paid social acquisition channel, managing a nine-figure annual budget and driving performance against CPA, ROAS, and growth targets
- Define and evolve full-funnel paid social strategy, expanding beyond lower-funnel optimization to include awareness and consideration impact
- Lead cross-functional collaboration with Creative, Analytics, Product, and Marketing teams to identify and execute high-impact growth initiatives
- Build and optimize a rigorous testing roadmap across audience targeting, creative performance, platform features, and campaign structure
- Translate complex measurement frameworks (MMM, MTA, incrementality testing, conversion lift studies) into actionable investment decisions
- Leverage AI, automation, and advanced tooling to improve campaign execution, reporting efficiency, and performance insights
- Oversee creative strategy and production in partnership with internal stakeholders and external agencies
- Lead, coach, and develop a high-performing performance marketing team across multiple levels
- Identify and launch new paid social opportunities, betas, and experimental initiatives to unlock incremental growth
Requirements:
This role requires deep expertise in performance marketing and paid social strategy, combined with strong leadership and analytical capabilities. Candidates should bring extensive experience scaling large-budget acquisition programs in high-growth, data-driven environments, with a strong ability to translate insights into business impact.
- 10+ years of experience in performance or growth marketing, with ownership of large-scale budgets (8–9 figures)
- Deep expertise in paid social platforms, particularly Meta, and strong understanding of auction dynamics and optimization levers
- Proven experience designing and executing full-funnel marketing strategies across acquisition and brand-building efforts
- Strong knowledge of marketing measurement frameworks including attribution, incrementality testing, and MMM/MTA methodologies
- Hands-on experience leveraging AI, automation, or advanced analytics tools to improve marketing efficiency and decision-making
- Strong analytical and strategic thinking skills with the ability to simplify complex data into clear recommendations
- Demonstrated leadership experience building, scaling, and mentoring high-performing teams
- Excellent communication and stakeholder management skills with the ability to influence across functions and levels
Benefits:
- Competitive salary with equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health coverage including medical, dental, and vision insurance
- Paid parental leave and family support programs
- Employee Stock Purchase Program (ESPP)
- 401(k) plan with employer matching contribution
- Offsite team retreats and collaborative events
- Remote-first flexibility with a strong focus on work-life balance.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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