Vertical Marketing Lead, Marketplace
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Vertical Marketing Lead, Marketplace in the United States.
This role sits at the core of how a high-growth technology company defines and wins in a key industry segment. You will own the vertical marketing strategy for a dedicated Marketplace GTM pod, shaping how solutions are positioned, packaged, and communicated to target customers. The position blends strategic thinking with hands-on execution, requiring you to translate complex AI-driven identity and fraud prevention capabilities into clear, compelling industry narratives. You will collaborate closely with product, sales, data science, and revenue teams to drive pipeline growth and strengthen competitive positioning. This is a highly cross-functional and impact-driven role where marketing directly influences revenue outcomes. Operating with a high level of ownership, you will help define how the organization expands and scales within a priority vertical market.
- Define and execute the end-to-end vertical marketing strategy for the Marketplace GTM pod.
- Develop ICPs, value propositions, messaging frameworks, and competitive positioning tailored to the vertical.
- Translate complex AI and data-driven capabilities into clear, industry-specific narratives for both technical and business audiences.
- Partner with Product, Data Science, and Revenue teams to integrate insights into compelling go-to-market messaging.
- Design and deliver sales enablement materials such as playbooks, battlecards, ROI tools, and customer stories.
- Lead integrated vertical campaign strategies across email, webinars, paid media, events, and field marketing initiatives.
- Collaborate with RevOps to define KPIs, measure performance, and continuously optimize campaign effectiveness.
- Represent the vertical during planning cycles and business reviews, ensuring alignment across GTM functions.
Requirements:
- 6–8 years of experience in B2B marketing, including product marketing or vertical/industry marketing in SaaS, fintech, or related sectors.
- Proven track record of driving pipeline and revenue impact through targeted, segment-specific marketing programs.
- Strong ability to simplify complex technical or AI-driven solutions into clear, compelling messaging.
- Experience working closely with sales teams and influencing cross-functional stakeholders in a matrixed environment.
- Strong analytical mindset with ability to connect marketing activity to business outcomes.
- Excellent project management skills with ability to manage multiple priorities in a fast-paced environment.
- Deep understanding of go-to-market strategy, campaign execution, and sales enablement practices.
- Strong communication, storytelling, and executive presentation skills.
Benefits:
- Competitive compensation aligned with experience and market benchmarks.
- Equity opportunities in a high-growth, mission-driven organization.
- Comprehensive health, dental, and vision insurance coverage.
- Flexible remote-first work environment.
- Strong focus on professional development and career growth.
- Opportunity to directly influence revenue impact and market strategy.
- Collaborative, high-performance culture with strong cross-functional exposure.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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