Senior Growth & Product Marketing Manager
About Kixie
Kixie is building the Revenue Signal Orchestration layer for modern GTM teams.
CRMs store what happened. Kixie turns signals — intent, conversations, timing — into immediate revenue actions.
Today, we power:
- Speed-to-Lead (engage instantly at peak intent)
- Speed-to-Conversation (maximize real connects)
Next: Signal-to-Action — where every conversation triggers automated revenue outcomes.
This role sits at the center of that transition.
This is a hybrid role across:
- Product marketing
- Lifecycle/retention
- Website & funnel conversion
- AI-driven growth
- Turns product into pipeline
- Turns usage into expansion
- Turns signals into conversion
This is a hands-on, execution-heavy role, not a strategy-only PMM position.
Product → Revenue (GTM & Positioning)
- Define and evolve Kixie’s narrative:
- Speed-to-Lead → Speed-to-Conversation → Signal-to-Action
- Translate product capabilities into clear, measurable business outcomes
- Own GTM for:
- Feature launches
- AI capabilities
- Packaging updates
- Build playbooks that Sales and CS actually use
Lifecycle & Expansion
- Own onboarding → activation → adoption → expansion
- Build multi-channel lifecycle systems (email, SMS, in-app, outbound assist)
- Partner with Sales and CS to drive:
- Feature adoption
- Expansion revenue
- Improve:
- Activation rate
- Time-to-value
- Net revenue retention
Website & Funnel Conversion
- Own the website as a conversion engine
- Continuously test:
- Messaging
- Structure
- Offers
- Demo flows
- Improve:
- Demo conversion rates
- Trial activation
- Inbound → outbound assist flows
AI-Native Growth & Experimentation
- Use AI to:
- Generate and test messaging at scale
- Analyze conversation + CRM data for insights
- Build lightweight workflows and agents
- Run a continuous experimentation loop:
- Hypothesis → test → learn → deploy
- Increase experiment velocity across funnel stages
Voice of Customer → Product Loop
- Own VOC system across:
- Calls
- CRM data
- Customer interviews
- Translate insights into:
- Messaging improvements
- GTM changes
- Product feedback
- Work directly with Product on revenue-impacting decisions
- 5–8 years in B2B SaaS across product marketing, growth, or lifecycle
- Proven impact on:
- Activation
- Conversion
- Expansion (not just lead generation)
- Strong product intuition — understands how features drive behavior
- Highly data-driven — measures outcomes, not activity
- Hands-on operator — ships, tests, iterates quickly
- AI-native — actively uses AI to increase output and insight velocity
- Not a brand/content role
- Not a campaign manager
- Not a slide-driven PMM role
This is a revenue operator role embedded in marketing.
- Activation rate (trial → meaningful usage)
- Time-to-first-conversation
- Feature adoption
- Expansion revenue / NRR
- Website conversion rates
- Experiment velocity
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