Global Director, Marketing Events and Community

Who we are:

Founded in 2013, Ignition is the recurring revenue and billing automation platform for firms and agencies to transform their sales, billing and payment processes. Ignition automates proposals, invoicing, payments and workflows in a single platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease. To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition’s global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.

Company Values:

• We are better everyday

• We work without ego

• We are smarter together

• We hero our customer

Where and how we work:

We have a global team across Canada, US, Australia & the UK and in this role you’ll be expected to collaborate with these teams virtually (we’re just a slack or zoom call away).

We encourage asynchronous collaboration and offer a high degree of flexibility in your working hours to accommodate these global interactions when necessary.

Role Location:

We are currently seeking a US based Global Director of Events & Community.

You will work primarily from your home office, with travel within the USA, Australia and UK (30% as required and based on seasonality and events calendar). Our preferred candidate resides in Central, Mountain or Western timezones.

About the role:

We’re hiring a Global Director of Events & Community to define and lead how Ignition shows up to customers - in-person, online, and through community. You won’t just run events - you’ll build a customer engagement engine that fuels growth.

This is a high-impact, highly visible leadership role responsible for building a unified strategy across:

• Global events (flagship + field)

• Digital and webinar programming

• Customer community and advocacy

You will own the full lifecycle of customer engagement at scale - from first touch through to long-term loyalty - and translate those experiences into pipeline, retention, and expansion.

You’ll lead across AMER, APAC, and EMEA regions, partnering closely with GTM leadership while building and scaling a high-performing team.

Your Day to Day:

Own Global Events Strategy & Execution

• Define and lead Ignition’s global events strategy across flagship, field, and executive programs

• Own the events portfolio end-to-end, including planning, investment, execution, and ROI

• Elevate event quality to deliver differentiated, best-in-class customer experiences

Turn Events into a Revenue Engine

• Partner with Sales and Marketing leadership to design programs that drive pipeline and accelerate deals

• Own commercial performance across pipeline, influenced revenue, retention, and expansion

• Establish attribution models and performance frameworks to measure impact, optimize investment, and scale what works

Build a Thriving Customer Community

• Define and scale a global community strategy across in-person and digital channels

• Build programs that activate customers as advocates, champions, and storytellers

• Embed community into the customer lifecycle in partnership with Customer Experience and Product Marketing

• Develop executive and advocacy programs (ie: Customer Advisory Boards, thought leadership forums)

• Grow strategic initiatives such as Ignition’s Women in Accounting community

Deliver Standout Brand Experiences

• Raise the bar for how Ignition shows up

• Deliver experiences that are intentional, memorable, and unmistakably on-brand - across every region and format

• Continuously evolve formats and channels to stay ahead of the market

Lead Cross-Functional Impact

• Act as a senior partner to Sales, Marketing, Product Marketing, and Customer Experience

• Align stakeholders across regions to integrate events and community into core GTM strategy

• Influence priorities and bring clarity to planning and execution

Build & Lead a High-Performing Function

• Lead, coach, and develop a high-performing events and community team

• Own budget strategy, vendor ecosystem, and operational excellence

• Establish the structure, rhythms, and focus required to deliver at scale

What Success Looks Like (First 6–12 Months)

• A clearly defined and executed global events strategy tied to revenue outcomes

• Measurable contribution of events and community to pipeline and customer expansion

• Launch or evolution of a flagship Ignition event or series

• A scalable webinar/digital events engine driving consistent engagement

• A growing, active customer community with defined engagement and advocacy metrics

• Strong alignment with GTM teams, with events embedded into core revenue motions

What You Bring

• 8–12+ years leading B2B SaaS events, field marketing, or community programs

• Proven track record of owning programs that drive pipeline and revenue, not just engagement

• Experience building and scaling global event strategies and portfolios

• Strong experience with customer community and/or advocacy programs

• Demonstrated ability to operate at both strategic and execution levels

• Experience leading teams and/or managing agencies and cross-functional stakeholders

• Strong commercial acumen - able to connect experience design to business outcomes

• 3+ years of People leadership and a strong leadership presence

• Strong experience operating in the US market, with a deep understanding of regional nuances, customer expectations, and event landscape in EMEA & APAC

Nice-to-Have

• Experience in fintech, payments, or SMB SaaS

• Experience building flagship or large-scale customer events

• Familiarity with modern event and community tech stacks

Why Join Us:

• Global SaaS organization - category leader in revenue management from proposals to payments

• We work without ego in a collaborative, open and transparent work culture

• Competitive salary and employee stock options

• Health/Dental/Vision insurance from day 1 of employment

• Annual education allowance to support your professional growth

• Employee recognition programs

• Quarterly wellness allowance to spend on your wellness and what this means to you

• Paid subscription to Headspace and LifeWorks EAP & Wellbeing Platform

• Flexible working supported by work from office reimbursement and mobile allowance to allow you to set yourself up safely to work from home

• Personal tax return assistance - after all, we are in the accounting business!

• 20 days accrued paid time off annually , along with 10 annual wellbeing days

• Paid parental leave

• An extra paid day off to celebrate your birthday, alongside volunteering leave

Compensation

Base salary: USD 160,000 - 180,000

Variable: USD 20,000

Plus Equity and generous benefits & perks package

Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth. The final offer amount for this role will be dependent on location, applicable experience, and skillset of the candidate.

We may use AI enabled tools to support parts of our recruitment process, such as improving efficiency in scheduling and note taking. These tools are used responsibly and never replace human decision-making, all hiring decisions are made by our people.

We aim to keep the process transparent, respectful of your time, and as smooth as possible.

We encourage you to apply even if you don’t meet every requirement, experience comes in many forms, and diverse perspectives make our teams stronger.

Ignition is an equal opportunity employer. If you require accommodations during the recruitment process or need materials in an alternative format, please contact careers@ignitionapp.com.