Field & Partner Marketing Manager, West
Skills
- Experience managing co-marketing programs with cybersecurity alliances and channel partners (MSSPs, VARs).
- Familiarity with cybersecurity buyer personas (CISO, SOC, security architects) and enterprise buying cycles.
- Proficiency with Salesforce and marketing automation platforms (HubSpot/Marketo).
- Strong project management, communication, and relationship-building skills.
- Ability to balance strategic planning with hands-on campaign execution and measurement.
Responsibilities
- Develop and execute regional campaigns and co-marketing programs with MSSPs, VARs, and technology partners to generate qualified leads and accelerate deals.
- Plan and run webinars, field events, local roundtables, ABM initiatives, digital campaigns, and conference activations tailored to the West region.
- Collaborate with regional sales leaders and account teams to align territory plans and pipeline needs.
- Partner with product marketing and sales enablement to create messaging and materials for CISOs, security architects, and IT leaders.
- Create co-branded assets, partner campaign kits, and support partner onboarding and activation.
- Measure and report campaign performance, ensure lead routing/partner attribution, and optimize programs using Salesforce and marketing automation tools.
- Manage partner MDF budgets, approvals, and ROI alignment.
Education
- Bachelor’s degree or equivalent experience preferred.
- Relevant marketing or security certifications are a plus.
Benefits
- Comprehensive medical, dental, and vision coverage with premiums paid in full for employees and dependents (where eligible).
- 401(k) plan with generous employer contribution.
- Short- and long-term disability, basic life and AD&D insurance.
- Medical and dependent care FSA options.
- Flexible PTO policy and parental leave.
- Generous equity offering and potential discretionary bonuses/incentives.
Average salary estimate
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