Brand Lead - job 1 of 2
Brand Lead / Ambassador — PCH Digital
Publishers Clearing House (PCH) is being rebuilt into a modern, daily destination where millions of users engage, play, shop, and earn entries for life-changing prizes.
We’re transforming PCH into a habit-driven entertainment platform — simple, exciting, and rewarding — with a focus on transparency, culture, and daily engagement.
The Role
We’re hiring a Brand Lead who will also be the face of PCH.
This is not a traditional brand role. It's a high-output, on-camera creator position with real ownership - you'll build a recognizable presence across platforms, produce daily content, and turn PCH into a living, breathing brand people come back to every day.
What You’ll Do
Be the Face of PCH - Serve as the primary on-camera personality - representing PCH across social, product moments, and prize experiences. You'll build familiarity, trust, and excitement at scale.
Run the Daily Content Engine - Produce 2–5+ pieces of content per day across repeatable, scalable formats, including:
“Come enter with me” flows
Prize countdowns and hype
Reactions, wins, near-wins
Street-style interviews (“What would you do if you won?”)
Watch / play / shop integrations
Drive Daily User Behavior - Use content to increase daily return frequency, entries per user, engagement across watch, play, and shop - making participation feel like a daily ritual.
Modernize Prize Moments - Help evolve Prize Patrol into a social-first experience by participating in winner reveals, viral prize storytelling, and high-impact content moments.
Test, Learn, Scale - Rapidly test hooks, formats, and messaging. Double down on what performs. Move fast, and iterate constantly.
What Success Looks Like
Consistent, high-volume content output
Growth in followers and engagement rates
Measurable impact on DAU, retention and contest participation
Who You Are
A proven content creator with strong on-camera presence
Comfortable producing content daily at scale
Deep understanding of TikTok, Reels, Shorts, and Meta
Strong instincts for hooks, retention, and virality
Able to shoot, edit, and publish independently
Can build (or already has) a following tied to a brand
Traits That Matter
High energy and highly creative
Fast-moving and experimental
Strong intuition for attention and storytelling
Naturally engaging and relatable
Compensation & Benefits
Competitive salary based on experience
Medical, dental, and vision insurance, plus a range of additional voluntary benefits
401(k) with company match
Flexible PTO and 15 paid holidays to rest and reset
Remote-first culture with home office stipend
Professional development budget
12 weeks of paid family leave to celebrate life’s biggest moments
PCH Digital LCC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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