Affiliate Marketing Manager

About the Role

We are hiring an Affiliate Marketing Manager to own Truemed’s affiliate program — a distinct, opt-in merchant program that complements the Truemed merchant experience.

This is an operator role inside Marketing. You'll own the program's economics, platform operations across partner affiliate networks (Impact, UpPromote, CJ, Everflow), program reporting (revenue, enrollment, deliverable fulfillment), and the value narrative that positions the affiliate program to prospective members. You'll work with our Partner Marketing, Lifecycle Marketing, Sales, and Merchant Success teams, who execute the deliverables and run the commercial conversations this role supports.

Why This Role Matters

Truemed’s marketplace sends meaningful, high-intent HSA/FSA traffic to merchant partners like Peloton, NOBULL, REP Fitness, and dozens of other leading health and wellness brands. Today, that demand generation happens organically. This role will turn this into a structured affiliate program where merchants agree to formalized terms in exchange for comarketing commitments and support from Truemed.

The Affiliate Marketing Manager will own the affiliate program end-to-end. You will consolidate Truemed’s affiliate footprint across platforms and channels into a single operating model. You’ll refine and scale our merchant framework and build a scalable program that turns Truemed’s marketing efforts into a revenue driving asset. This role directly impacts Truemed’s revenue diversification and strengthens the strategic value of every merchant relationship.

What You’ll Do

Program Operations

• Own the Truemed Affiliate Program end-to-end: membership operations, tracking setup, commission structure, payout operations, and ongoing program management across multiple affiliate networks

• Define and maintain the program's commission structure and member benefits — what affiliate members pay, what they receive, and the economics that make it work for both the merchant and Truemed

• Partner with Finance to structure payment flows, invoicing, and revenue recognition for affiliate-sourced transactions across all networks

Deliverables Fulfillment

• Maintain and evolve the standard set of deliverables offered at each enrollment level

• Serve as the single point of truth for each affiliate member's deliverable schedule — briefing affiliate-specific asks into Partner Marketing, Lifecycle Marketing, and other execution teams, and confirming everything lands

• Maintain the affiliate program's marketing inventory: the full list of deliverables available to members, their quality standards, and their capacity constraints

Program Growth & Reporting

• Build and maintain the value story and ROI case for the affiliate program both internally and externally

• Act as the affiliate program's subject matter expert in merchant conversations e.g. presenting inventory, explaining economics, and walking merchants through what they unlock by opting in

• Deliver quarterly affiliate-member reporting so every member sees the data that justifies their investment

• Own program-level reporting: member count, enrollment pipeline, affiliate-attributed revenue, deliverable fulfillment rate, and churn from the program

What Success Looks Like

In this role, success means:

• The Truemed Affiliate Program runs on a single, documented operating model with clear membership economics, deliverable standards, and tracking across every affiliate network

• A growing number of merchants are opted into the affiliate program, with tracking, commissions, and deliverable schedules confirmed across our platform stack

• Affiliate-attributed revenue becomes a measurable and growing line item, reported consistently and reconciled cleanly across networks

• Every affiliate member receives their agreed-upon deliverables, on spec and on time

• Merchant partners view the affiliate program as a fair value exchange because the data clearly shows what Truemed drives for their business

• Sales, Merchant Success, and Partner Marketing have current, data-backed value materials that make the affiliate conversation easier

• Leadership has clear visibility into the affiliate pipeline, enrollment progress, and program revenue through reliable reporting

Who You Are

• Operationally rigorous — you build systems, playbooks, and calendars that keep a multi-platform, multi-member program clean

• Data-driven — you lead with numbers and can translate transaction data into compelling value stories, program economics, and member reporting

• A self-starter who thrives in fast-paced, high-growth environments and is comfortable building a program from scratch

• An excellent communicator and subject matter expert — you can present a program's inventory and value prop directly to merchant marketing teams without it being a sales pitch

• Energized by cross-functional collaboration — you get more done by briefing Partner Marketing, Lifecycle, Sales, Analytics and Merchant Success than by doing everything yourself

• Passionate about health and wellness, and genuinely interested in Truemed's merchant ecosystem

Qualifications

• 3–5+ years in affiliate marketing, partner marketing, or affiliate program management — ideally e-commerce, DTC, marketplace, or health/wellness

• Proven experience operating affiliate programs end-to-end: platform setup, tracking, merchant or publisher onboarding, commission structure, reporting, and payout operations

• Hands-on experience with affiliate platforms (Impact, CJ, UpPromote, Everflow, Partnerize, ShareASale, or similar)

• Experience presenting program inventory and value stories to brand marketing teams as a subject matter expert (not a quota-carrying sales role)

• Strong analytical skills: comfortable with traffic, conversion, and transaction data to inform program decisions and member reporting

• Understanding of e-commerce KPIs: AOV, conversion rate, customer LTV, margin contribution

• Strong written and verbal communication skills with the ability to present data-driven recommendations to merchant teams and internal stakeholders

Preferred

• Experience in health and wellness, fitness, nutrition, or supplement verticals

• Background in marketplace businesses where you’ve monetized demand or traffic contribution through partner deals

• Experience in fintech, healthtech, or regulated/compliance-driven workflows (HSA/FSA experience is a strong plus)

• SQL or BI tool experience (Looker, Tableau, Omni) for deeper performance analysis is a nice to have

• Familiarity with comarketing, trade marketing, or D2C media models

• Experience with lifecycle marketing programs (Klaviyo or similar)

About Truemed

Truemed is building the payment infrastructure for better health. Our platform helps qualified consumers to use HSA/FSA funds on eligible health and wellness purchases while helping merchants unlock a powerful new growth channel through compliant eligibility and substantiation workflows. By removing the complexity around eligibility, compliance, and reimbursement, Truemed allows partners to offer seamless HSA/FSA purchasing experiences directly within their checkout flows.

As Truemed scales, we are expanding the technical capabilities that power these integrations across ecommerce, payments, and healthcare systems.

Comp and benefits

• Comp and equity in the top decile for Series A startups

• Comprehensive medical, dental, and vision insurance with employer sponsored HSA contributions

• 401(k)

• Unlimited PTO

• Based in San Francisco, Los Angeles, or Austin

• Coworking stipend

• L&D Stipend

• 2x/year company offsites and 2x/year team offsite

Logistics

• Location: Los Angeles or Austin Required // Hybrid