Marketing Manager

The purpose of this role is to develop, implement and execute strategic marketing plans and tactics for the organisation (or lines of business and brands within an organisation) in order to attract potential customers and retain existing ones.

Job Description:

Key responsibilities:

CRM Management

· Manage the planning of CRM campaigns across Primo’s portfolio of brands.

· Develop and manage customer journeys to deliver personalized and relevant content.

· Maintain the CRM calendar, aligning messaging across campaigns, product launches, and seasonal initiatives.

· Collaborate with brand teams to ensure content reflects brand voice, drives engagement, and complies with legal and privacy requirements, managing the routing of proofs through brand and legal.

· Monitor CRM KPIs (open rates, CTRs, conversions) and provide actionable insights to continuously improve performance.

Loyalty Program Oversight (Rewards Drop)

· Oversee the day-to-day management of Rewards Drop, ensuring seamless user experience, tracking bugs fixes and flagging optimization opportunities.

· Manage the execution of digital promotions to increase member enrollment, retention, and engagement with the program, such as sweepstakes, special promotions, and retailer programs.

· Partner with agency team to track loyalty performance metrics (active members, redemptions, repeat purchase behavior).

· Manage routing and approvals of new rewards quarterly.

· Manage routing and approvals with cross functional stakeholders (brand, sales, and delivery teams).

Sweepstakes Execution

· Support the execution of national and regional sweepstakes across digital channels (email, social media, websites, paid media).

· Coordinate cross-functional teams to ensure timely delivery and compliance with all regulatory requirements.

· Coordinate central hub of sweepstakes and promotions collateral including key visuals, sweepstakes rules, winner details, and promotion SOWs.

· Coordinate post promotion wrap report collaborating with cross functional teams (web, social, loyalty, CRM, event, and partnerships when applicable).

Cross-Functional Collaboration

· Assist Associate Director of Strategy and Activation as a connector between brand marketing, creative, legal, analytics, and external partners to ensure cohesive execution.

· Manage vendor relationships for CRM platforms, loyalty technologies, and sweepstakes administration.

· Maintain compliance with data privacy laws (GDPR, CCPA) and company policies.

Requirements:

· 3–5 years of digital marketing experience, preferably with CRM, loyalty, or promotional campaign management.

· Proven experience driving first-party data growth through multi-channel digital campaigns.

· Solid grasp of email marketing best practices, data privacy laws, and compliance requirements.

· Excellent project management skills with the ability to juggle multiple initiatives simultaneously.

· Analytical mindset with a passion for measuring performance and optimizing strategies based on insights.

· Strong communication and collaboration skills to work cross-functionally and with external partners

· Problem-solving aptitude

· Analytical mind with a business acumen

· Excellent communication skills

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Location:

USA – Remote – Michigan – Eastern Time

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent