Director of Growth
Skills
- Growth marketing across paid, email, and outbound channels
- Product-led growth (PLG) strategy and backlog ownership
- Paid media planning and budget management
- HubSpot or equivalent marketing automation at scale
- Attribution, funnel analysis, and A/B testing
- AI-enabled tooling for personalization and automation
- Cross-functional collaboration with Product, Curriculum, and Partnerships
- Team leadership and people development
- Strong written and verbal communication across multiple audiences
Responsibilities
- Own growth strategy and enrollment targets across acquisition, outreach, and enrollment lifecycle
- Set channel mix and budget allocation across paid search, social, email, and outbound channels
- Manage paid media budget with an ROI-first approach and reallocate spend based on attribution data
- Own the product-led growth backlog and partner with Product to build and measure in-product growth features
- Design audience segmentation and messaging for students, faculty, institutional champions, and partners
- Run structured growth experiments (A/B tests, funnel analysis) and translate results into decisions
- Own attribution infrastructure to ensure accurate tracking and reporting of lead sources
- Manage and grow a small cross-functional growth team, adopting AI tools to scale impact
- Define growth KPIs and report performance to senior leadership
Education
- Bachelor’s degree or equivalent professional experience
- Relevant certifications or coursework in marketing, analytics, or product are a plus
Benefits
- Medical, dental, and vision insurance (90% employer-covered for employees and dependents)
- Employer-funded healthcare reimbursement and FSAs
- 401(k), employer-paid life & disability insurance
- Generous PTO, paid holidays, and 10 weeks fully paid parental leave
- Annual year-end company closure (Dec 24 – Jan 2)
- $1,000 annual professional development stipend and home office setup support
- Public Service Loan Forgiveness (PSLF) eligibility
- Pet wellness plans, legal services, and marketplace discounts
Average salary estimate
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