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VP Sales Enablement

Company Description

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

Job Description

 The Vice President, Sales Enablement is responsible for accelerating the effectiveness, efficiency, and productivity of the Financial Sales organization to support the company’s revenue and profitability goals. Reporting to the SVP, Sales Strategy & Operations, this leader partners cross‑functionally with Sales, Marketing, Product, Sales Operations and other relevant parties to deliver the training, content, insights, and tools that enable sellers to win. The VP serves as a strategic thought leader and a key architect of the sales operating system, driving clarity, consistency, and performance across the commercial organization.

Key Responsibilities

Sales Enablement Leadership

  • Lead and continuously improve core sales operating processes including onboarding, continuous training, sales methodology, certifications, and field enablement programs.
  • Develop and execute a comprehensive enablement strategy aligned to revenue goals, market dynamics, and evolving buyer needs.
  • Define the enablement roadmap, content strategy, and programming across all sales divisions and roles.
  • Conduct periodic Sales Enablement training programs and other virtual or onsite meetings.
  • Lead and develop Sales Enablement resources to fully execute against the organizational objectives.

Sales Content Development & SME Collaboration

  • Partner with Vericast subject matter experts and external industry partners to design, curate, and maintain high‑impact sales tools, content, playbooks, messaging, and competitive positioning.
  • Establish a scalable, repeatable content creation and governance process to ensure accuracy, relevance, and adoption.
  • Deliver content solutions that support the full seller lifecycle: onboarding through to competency to proficiency and ensure field readiness for new products, solutions, and campaigns.

Platform Ownership: Revenue Enhancement & Call Recording Systems

  • Oversee the strategy, functionality, optimization, and utilization of the Revenue Enhancement Platform (REP), call intelligence platforms and other relevant tools.
  • Ensure these tools integrate effectively into daily sales workflows and provide actionable insights for coaching, forecasting, and performance improvement.
  • Partner with IT, Sales Ops, and vendors to maintain platform stability, data accuracy, and user adoption.

Data‑Driven Sales Performance & Insights

  • Develop and deploy a robust suite of sales performance metrics and KPIs to assess productivity, pipeline health, competency development, and organizational effectiveness.
  • Use analytics, participation data, call intelligence, and performance trends to diagnose gaps and design targeted interventions.
  • Lead data‑driven improvement initiatives that produce measurable increases in revenue, margin, and rep effectiveness.

Strategic Partnership & Cross‑Functional Alignment

  • Partner with sales leadership to refine structure, coverage models, processes, and cadences that support growth and efficiency across the various sales divisions.
  • Serve as the champion of the Sales organization, ensuring alignment and accountability across marketing, product, finance, operations, and data teams.
  • Serve as the primary executive contact for the Sales Council to drive improvements in the Sales organization.
  • Create and manage feedback loops that ensure consistent communication, visibility, and knowledge transfer across the field.

Talent Development & Leadership

  • Design and deliver training solutions that enhance sales capability and leadership excellence across all levels.
  • Build, lead, and coach a high‑performing enablement team; recruit and retain top talent with deep commercial acumen.
  • Serve as a strategic advisor to the Sales Leadership team on organizational capability and field readiness

Qualifications

Education

  • Bachelor’s degree required
  • Master’s degree preferred

Required Experience

  • 10+ years leading sales enablement or commercial effectiveness functions, including managing and scaling teams.
  • 10+ years partnering with senior executives to drive transformation across complex organizations.
  • 8–10 years operating in high‑growth, performance‑oriented environments.
  • 8–10 years supporting initiatives that directly improved revenue, margin, or commercial outcomes.
  • 8–10 years hiring, developing, and retaining high-performing professionals.
  • Demonstrated ability to turn strategy into enterprise‑wide programs and communicate effectively with all audiences.

Preferred Experience

  • Expertise with sales enablement, CRM and call intelligence platforms, including:
    • Mindtickle (training, onboarding, skills development)
    • Highspot (content management & sales plays)
    • Gong or similar call intelligence platforms (call recording, coaching, insight generation)
  • Experience managing or optimizing a Revenue Enhancement Platform (REP) or equivalent commercial effectiveness systems.
  • Strong understanding of how to leverage technology, insights, and behavior‑based analytics to improve sales outcomes.

Additional Information

Base Salary Range: $200,000-$235,000

Position is eligible for a sales incentive/commission program. 

Applications will be accepted until the posted deadline April 30, 2026 or until a sufficient candidate pool has been identified.

The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

 

Average salary estimate

$217500 / YEARLY (est.)
min
max
$200000K
$235000K

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Vericast, previously known as Harland Clarke Holdings, is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing c...onsumer purchasing and transaction behavior ...

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Full-time, hybrid
DATE POSTED
March 29, 2026
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