Vice President, Brand and Market Strategy
Skills
- Deep B2B product marketing experience in high-growth environments
- Category creation and market narrative development
- Executive storytelling and media/analyst engagement
- Brand strategy and creative leadership
- Hands-on expertise in positioning, pricing, packaging, and launches
- Content and earned media strategy (PR, LinkedIn, YouTube, editorial)
- Sales enablement and competitive positioning
- Data-driven decision making and measurement orientation
- Strong written and verbal communication
- Proven ability to lead and scale high-performing teams remotely
Responsibilities
- Define and evolve SOCi’s category narrative, positioning, and messaging architecture
- Own brand strategy, identity, and voice across digital and offline touchpoints
- Build and scale content, thought leadership, and earned media programs
- Lead communications, media/analyst engagement, and executive visibility
- Provide executive oversight and mentorship for the Product Marketing function
- Align brand, product, sales, demand gen, and customer success on GTM narrative
- Establish measurement frameworks linking brand investment to awareness, perception, and pipeline
- Manage budget, planning, and performance reporting for brand, communications, and product marketing
Education
- Bachelor's degree in a related field (required)
- Advanced degree (MBA or similar) preferred but not required
Benefits
- Comprehensive health, dental, and vision insurance
- 401(k) plan with employer match
- Flexible paid time off and paid holidays
- Quarterly wellness days and wellness incentives
- Flexible remote work environment
- Career growth and employee engagement programs
Average salary estimate
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SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,...
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