Head of Demand Generation

For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.

Position Description: 

The Head of Demand Generation (AKA Director of Growth Marketing) is a strategic and hands-on leader responsible for building and optimizing programs that accelerate pipeline creation, improve conversion rates, and drive measurable revenue impact. This role blends high-level strategy with active execution, ensuring that marketing initiatives directly support company growth goals. The Director oversees demand generation, digital marketing, lifecycle programs, and alignment with SDR efforts to create a predictable, scalable revenue engine.

Working cross-functionally with Sales, Product Marketing, Revenue Operations, and Customer Success, this leader ensures that growth marketing efforts improve customer acquisition efficiency, expand customer value, and strengthen overall pipeline performance. The Director fosters a culture of accountability, experimentation, and continuous improvement.

Compensation:

This position offers a base salary range of $170K-$185K, plus a bonus and equity package.

Position Location:

Remotely based in the US.

What We’re Looking For:

Requirements:

•  8–10+ years of B2B SaaS or technology marketing experience with a proven track record of driving measurable revenue impact

• MUST HAVE experience in restaurant technology, POS, payments, fintech, or operator-focused platforms

• Experience marketing to franchise-based business models

• Expertise in demand generation, digital marketing, ABM, SEO/SEM, lifecycle marketing, and marketing attribution.

• Experience partnering with or leading SDR/BDR teams.

• Strong command of marketing automation, CRM, and digital platforms (Marketo/Pardot, Google Ads, paid social, ABM tools, SFDC, Gong).

• Skilled in data-driven decision-making, funnel optimization, and performance reporting.

• Demonstrated ability to collaborate cross-functionally and influence without authority.

• Strong people leadership skills with experience managing high-performing teams.

• Proven ability to support Sales in meeting or exceeding pipeline and revenue goals.

• Experience with budget management, GTM planning, and pipeline forecasting.

Unleash your potential: What you will be doing and owning:

 Growth & Revenue Strategy

• Develop and execute the growth marketing strategy across PAR Technology’s restaurant-focused product portfolio.

• Drive a meaningful share of total pipeline and revenue through integrated, multi-channel campaigns.

• Build quarterly and annual plans aligned to revenue, pipeline, and efficiency targets.

• Partner with Product Marketing and Sales to ensure messaging, positioning, and offers support growth objectives.

Demand Generation & Campaign Execution

• Lead the planning and execution of demand generation programs across digital, paid media, ABM, events, and content.

• Continuously optimize campaign performance through testing, segmentation, and funnel analysis.

• Manage influencer, consultant, and partner-driven marketing programs to increase RFP volume and opportunity creation.

SDR Alignment & Outbound Strategy

• Partner closely with SDR leadership (or directly manage the team depending on structure) to ensure outbound prospecting, follow-up, and qualification efforts align with marketing campaigns.

• Provide messaging frameworks, outreach sequences, and enablement materials to improve SDR productivity and conversion rates.

Conversion Optimization & Lifecycle Marketing

• Own lifecycle marketing programs that support:

• Enterprise onboarding and rollout across locations

• Corporate-to-franchisee adoption and enablement

• Cross-sell and upsell of Operator Cloud products over time

• Identify friction points across the funnel and implement improvements to increase lead-to-opportunity and opportunity-to-close conversion.

• Collaborate with Customer Success to improve customer health and reduce churn.

Digital & E-Commerce Growth

• Oversee digital marketing programs including SEO, SEM, paid social, website optimization, and e-commerce funnels.

• Test and refine digital pathways to increase self-service adoption and reduce manual sales touchpoints.

Cross-Sell & Upsell Programs

• Work with Sales, Customer Success, and Product Marketing to develop targeted cross-sell and upsell plays by segment and product pairing (e.g., POS + Ordering + Payments).

• Support offer development, enablement assets, and proof points to drive expansion pipeline and increase product penetration.

Data-Driven Performance Management

• Implement a performance framework that ties marketing activities to pipeline, revenue, and ROI.

• Partner with Marketing Operations and Revenue Operations to leverage analytics tools for reporting, forecasting, and optimization.

• Track CAC, conversion rates, ASP lift, and customer lifetime value to guide investment decisions.

Team Leadership & Collaboration

• Lead and mentor a team of growth marketers and collaborate closely with SDR leadership.

• Foster a culture of accountability, experimentation, and results.

• Set clear KPIs tied to revenue impact and operational excellence.

Interview Process:

• Interview #1: Video interview with Talent Acquisition Team

• Interview #2: Video interview with the Hiring Manager (via MS Teams)

• Interview #3: Video interview with the Team; specifically a panel presentation (via MS Teams)

PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact accommodations@partech.com. If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor's website.