Director, Digital Transformation & Martech Management

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

As Director, Martech Product Management, you will own and evolve Mattel’s global marketing technology ecosystem — uniting platforms, data, and AI to unlock scale, creativity, and operational excellence across the enterprise. You will lead the integration and optimization of Mattel’s full marketing tech stack — spanning workflow, content, media, and analytics systems — to ensure every tool drives measurable value. This role manages a team of four Product Managers who oversee the day-to-day management and evolution of key tools within the martech ecosystem. 

What Your Impact Will Be: 

• Own and evolve the end-to-end marketing technology stack to support brand planning, creative development, and demand creation. 
• Lead vendor and platform management, including roadmaps, RFPs, QBRs, negotiations, and enterprise partnerships. 
• Manage relationships with key partners including Adobe, Google, OpenAI, Airtable, Miro, Leonardo, Munch, Eleven Labs, Tenovos, Box, Sprinklr, Cerby, Dash Hudson, Captiv8, Tubular, and Gartner. 
• Drive AI adoption and agentic transformation across marketing and creative workflows. 
• Standardize data, taxonomy, permissions, and access governance across all tools and systems. 
• Lead and mentor a team of four Product Managers, each responsible for a segment of Mattel’s martech ecosystem. 
• Partner cross-functionally with Brand Ops, Creative, Media, IT, and regional marketing teams to ensure system usability and adoption. 
• Lead training, office hours, and onboarding programs to drive awareness, ease of use, and platform ROI across global teams. 

Success Measures 

• Increased tool adoption, utilization, and satisfaction across global teams. 
• Enhanced data accuracy, accessibility, and integrity. 
• Reduction in redundant tools, workflows, and spend. 
• Improved operational efficiency, collaboration speed, and marketing output per head. 

What We’re Looking For:

• 10–15+ years of experience in martech product management, digital transformation/ operations, or marketing systems leadership. 
• Deep understanding of the macro martech landscape, relational data systems, and AI-driven automation. 
• Familiarity with agile and lean methodologies and comfort working in no-code or light-code environments. 
• Proven ability to translate complex technical systems into simple, business-impact narratives. 
• Strong vendor-management and negotiation skills across multiple enterprise platforms. 
• Bachelor’s degree required; master’s preferred. 

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy