Brand Manager, Chispa

We’re seeking a Brand Manager to serve as the dedicated brand lead for Chispa on the Affinity team at Match Group. This role focuses on the US Hispanic community and carries meaningful ownership of the brand’s strategy and growth.

The ideal candidate is a passionate, creative, and strategic marketer who lives and breathes multicultural marketing and deeply understands the US Hispanic, bicultural community. In this fast-paced, high-impact role, you will shape and drive the brand strategy for a growing app, leading initiatives that build cultural relevance, brand equity, and user growth.

Affinity is a division of Match Group that is home to online dating apps like BLK, Chispa, and Upward where singles can connect based on what they have in common. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our Dallas office 3 days/week.

• 6+ years of marketing and brand strategy experience, preferably within consumer mobile apps, digital platforms, or high-growth consumer startups (agency experience is a plus)

• Experience owning or leading brand campaigns that reach bicultural audiences 

• Deep passion for, understanding of, and immersion in the US Latino community; bilingual English/Spanish required

• Proven experience leading integrated campaigns and influencer marketing programs from strategy through execution

• Strong cross-functional leadership skills with experience managing agency partners and collaborating with diverse stakeholders

• A balance of creative storytelling and analytical rigor, with comfort interpreting performance metrics and optimizing accordingly

• An entrepreneurial mindset — self-starter, scrappy, resourceful, and comfortable operating as the primary brand lead

• Ability to build relationships and community connections, especially within the Latino market

• Ideally, creative skills and familiarity with Canva or other creative tools

#LI- LH1

Why Match Group?

Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:

Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being

Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security

Unplug – Generous PTO and 14 paid holidays so you can unplug

Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work

Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts  

Company Gatherings – We host company events where our employees get to know each other and build a sense of connection and belonging!

We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic.  Period. 

If you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage.   

#Affinity