Brand Development Coordinator

This position supports the Director on the day-to-day communication with high schools, retailers, and manufacturers. The Brand Development Coordinator assists with bringing in new school partners via prospecting, data management for retail mapping and Merch by Amazon, and administrative processes for maintaining licensing requirements.

Essential Duties & Responsibilities:

• Meet and/or exceed assigned revenue goals by developing and selling integrated sponsorship packages
• Manage a defined book of business, including full sales cycle ownership for renewals and new business deals
• Build, present, and negotiate proposals across digital, social, broadcast, in-venue, and experiential platforms
• Develop relationships with local, regional, and national partners to highlight the value of collegiate sponsorships
• Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both Learfield and the university
• Collaborate with internal teams to execute partner deliverables in alignment with contract terms and brand standards
• Maintain accurate records of sales activity and pipeline progress in CRM systems
• Support the development of year-end recaps and participate in renewal planning discussions
• Attend and contribute to game day operations and client hospitality events, including occasional nights and weekends
• Stay informed on industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms
• Perform other related duties as required
• Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both Learfield and the university.

Minimum Qualifications:

• 4+ years of sales experience with a focus on building and maintaining client relationships
• Demonstrated ability to manage multiple priorities, strong communication and presentation skills with a customer-first approach
• Comfort navigating CRM systems and working within a performance-driven sales environment
• Ability to work evenings and weekends as needed for game days and events

• Experience working with trademarks, licensing, brand management, or intellectual property compliance

• Strong attention to detail with the ability to review creative assets for brand and licensing compliance

• Ability to interpret and apply contract language related to licensing agreements

Preferred Qualifications:

• Experience in sports sponsorship or media sales (radio, signage, social, digital, etc.)
• Familiarity with marketing solutions that include digital and experiential assets
• Bachelor’s degree from an accredited four-year college or university

• Experience in collegiate licensing, retail merchandising, or brand compliance

• Familiarity with licensing agencies such as CLC (Collegiate Licensing Company) or similar organizations

• Knowledge of royalty structures, licensing agreements, and vendor management

• Understanding of NIL regulations and their impact on licensing and sponsorship activities

• Experience working with licensed merchandise programs or university bookstores/retail partners

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.