Sr. Director of Marketing
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Sr. Director of Marketing in United States.
This is a senior leadership role responsible for shaping and scaling global downstream marketing strategy across consumer, healthcare professional, and commercial partner audiences in a highly regulated medtech environment. You will lead omnichannel commercialization efforts for a respiratory care portfolio, driving awareness, demand generation, and brand leadership across international markets. The role combines strategic vision with hands-on execution, requiring close collaboration with product, sales, medical affairs, and regional teams. You will also lead and develop a high-performing marketing organization, ensuring strong alignment between upstream innovation and downstream execution. This position offers the opportunity to influence global go-to-market strategies at a pivotal stage of growth. It is ideal for a marketing leader who thrives in complex, fast-paced healthcare environments and is passionate about improving patient outcomes through innovation.
- Lead global downstream marketing strategy across consumer, HCP, and B2B audiences, ensuring alignment with brand positioning, clinical messaging, and growth objectives.
- Translate upstream product strategy into compelling campaigns, messaging frameworks, and commercial tools in partnership with product marketing.
- Oversee integrated consumer marketing initiatives, including DTC campaigns, digital performance marketing, patient education, and brand storytelling.
- Drive HCP marketing strategies targeting specialists, providers, and care networks, including congress support, clinical education, and sales enablement programs.
- Collaborate with global sales, market access, and regional teams to ensure execution consistency and commercial alignment across geographies.
- Develop scalable sales enablement assets, training programs, and tools to support field teams and distribution partners globally.
- Lead performance tracking, campaign analytics, and KPI development to measure ROI and optimize marketing effectiveness.
- Ensure full compliance with regulatory, legal, and healthcare marketing standards across all global activities.
Requirements:
- Bachelor’s degree required; MBA or advanced degree strongly preferred.
- 12+ years of experience in medical device, medtech, or regulated healthcare marketing environments.
- Proven expertise in leading downstream marketing across both consumer (DTC) and HCP-focused strategies.
- Strong leadership experience managing and developing marketing teams of 10+ professionals, including people managers.
- Experience working in global or multi-regional commercial environments with cross-functional coordination.
- Deep understanding of healthcare compliance, regulatory marketing processes, and medical/legal review frameworks.
- Strong strategic and operational mindset with ability to balance executive-level thinking and hands-on execution.
- Experience with digital marketing, omnichannel campaigns, CRM systems, and performance media strategies is highly preferred.
- Excellent communication, collaboration, and stakeholder management skills across global teams.
Benefits:
- Competitive base salary ranging from $192,000 to $240,000 annually
- Eligibility for annual performance-based bonus program
- Comprehensive health, dental, and vision insurance coverage
- 401(k) retirement plan with employer contribution and matching
- Generous paid time off, including vacation, sick leave, and paid volunteer time
- Strong emphasis on employee wellbeing and work-life balance programs
- Opportunity to work in a mission-driven, innovation-focused healthcare technology environment
- Exposure to global markets and high-impact commercialization initiatives
- Inclusive culture supporting professional growth and leadership development.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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