Brand Director, Hypegolf
Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, and e-commerce and retail platform HBX.
Hypegolf is a contemporary golf platform at the cutting edge of trends, products, lifestyle and discovery in this new era of golf. Combining style and youth culture, modern-day golfers of all levels of experience and creatives come together to enjoy the sport in their own ways.
- Build and refine Hypegolf’s long-term strategy in conjunction with senior leadership inline with corporate objectives and relevant KPIs.
- Partner with the Hypegolf content lead to hone the editorial direction of Hypegolf, developing the platform’s visual and written voice, franchise content, and explore new media opportunities.
- Identify cultural moments, conversations, and ideas that generate attention, momentum, and earned interest
Work with the Hypebeast sales team to explore and sell activations like tournaments, pop-up shops, merchandise. - Foster and develop brand, tournament, player and other talent relationships in the Hypegolf space.
- Coordinate and execute “go-to-market” launch plans in collaboration with stakeholders.
Partner with R&D, Project Management and Sales to develop innovations and bring them to market, providing input on all relevant subject matter to golf. - Manage vertical budget, P&L, and other program-related financial issues.
- Support the execution of all golf sponsorship, partnerships, and licensing agreements.
- Work closely with Sales to capture business opportunities for vertical growth.
- Advise on brand positioning and marketing messages for the vertical and its products and programs (including consumer-facing and brand partner-facing content).
- Support the development of Hypegolf into a passionate community.
- Communicate insights regarding the industry, competition, and products to align teams.
- Develop brand-led marketing and activation ideas at the intersection of golf, fashion, and culture.
- Bachelor’s Degree or higher.
- Deeply passionate about golf and its contemporary landscape (including brands, product, players, tournaments, and more).
- 7 to 10+ years of experience in a related business (editorial, marketing, creative agency, publisher) with at least 3 years in a corporate setting interacting with senior management.
- Experience in community building through editorial, content, and IRL programs.
- Strong knowledge of branding and brand building on various marketing platforms/channels.
- Project management skills with proven ability to manage complex projects and programs.
- Excellent interpersonal and communication skills.
- Ability to work independently in a fast-paced and entrepreneurial environment
- Experience in consumer goods industry marketing.
- Experience working with brand influencers.
- Understanding of creative, retail, distribution, and e-commerce.
- Less experienced candidates will be considered as Brand Manager.
If you think you’ve got what it takes, please provide your cover letter, CV, portfolio and expected salary.
This position is based and located in New York. Candidate must be eligible to work in the US.
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Founded in Hong Kong in 2005, Hypebeast is a global leading platform for contemporary culture and lifestyle and a premier destination for editorially-driven news and commerce.
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