Senior Manager, Growth Marketing & Outreach
Skills
- Hands-on HubSpot (or equivalent) sequence and workflow building
- High-volume email and SMS lifecycle campaign management
- CRM automation and hygiene practices
- A/B testing and conversion optimization
- Campaign analytics and performance-driven iteration
- AI-assisted personalization and copy optimization
- Clear written communication and persuasive outreach copy
- Stakeholder relationship management (faculty, career centers, student orgs)
Responsibilities
- Own and operate national digital outreach to faculty, career centers, and academic champions using HubSpot automation and segmented sequences
- Plan and execute semester outreach cycles end-to-end: segmentation, sequence building, launch, monitoring, and iteration
- Manage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window to improve show rates and reduce drop-off
- Design and run re-enrollment outreach using cohort analyses to bring eligible students back into recommended course sequences
- Coordinate and execute national virtual info sessions: scheduling, facilitation support, follow-up sequences, and conversion tracking
- Collaborate with student communications to ensure consistent voice and messaging across channels
- Track campaign performance (open, click, conversion) and surface optimizations and issues to the Director of Growth
- Grow and maintain a network of faculty advocates, student champions, and national student organization relationships
Education
- Bachelor's degree preferred or equivalent professional experience
- Demonstrated experience in outreach, lifecycle marketing, or related fields
- Ongoing professional development in marketing tools, analytics, or CRM platforms
Benefits
- 100% remote work anywhere in the U.S.
- Medical, dental, and vision insurance with 90% employer coverage for employees and dependents
- Employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program
- 401(k), employer-paid life & disability insurance, and identity theft protection
- Generous PTO, paid holidays, 10 weeks fully paid parental leave, and year-end company closure
- $1,000 annual professional development stipend and home office setup support
- Public Service Loan Forgiveness (PSLF) qualifying employer
- Perks: pet wellness plans, legal services, home/auto insurance discounts, marketplace savings
Average salary estimate
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