SVP Marketing

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

ABOUT THE ROLE

We are seeking an exceptional SVP of Marketing who is, first and foremost, a brand builder and creative force — someone with a strong point of view on what great looks like, the taste to execute it, and the drive to do the work. This is not a figurehead role. You’ll be expected to roll up your sleeves, execute, and deliver in one of the fastest-paced environments in ad tech. You must thrive in organized chaos, move at the speed of Samba, and have the cultural resilience to handle ambiguity while maintaining forward momentum.
The ideal SVP has built brands people actually care about. You’ve created content that earned attention rather than bought it. You have a creative vision you can defend, a portfolio you’re proud of, and an instinct for what resonates — with enterprise buyers and general audiences alike. You understand how AI is reshaping what’s possible in marketing and you’re already using it. You’ll amplify our executive leadership, own our brand evolution, and build a creative and content engine that becomes a real competitive advantage.
PR and demand gen chops are helpful but secondary. We have agencies and operators for execution. What we need is someone who can elevate the brand, define the voice, and produce work that makes Samba impossible to ignore.

Proven track record in B2B enterprise marketing selling to advertisers, agencies, publishers, or technology platforms

Deep ad tech or martech industry experience: Understanding of programmatic advertising, measurement, data platforms, identity solutions, or marketing technology ecosystems

Demonstrated revenue impact: Quantifiable examples of driving customer acquisition, pipeline growth, revenue contribution, and marketing ROI

Team building expertise: Experience scaling marketing teams from 5-10 to 30+ people while maintaining high performance and culture

C-level presence: Comfortable presenting to boards, investors, customers, and at major industry conferences

The Art: Creative Excellence

Exceptional storytelling ability with a strong creative vision for brand, content, and campaign development

Portfolio of work: Must provide examples of compelling creative campaigns, content, videos, infographics, or materials you've overseen

Strong writing skills: Ability to craft executive messaging, thought leadership, and persuasive marketing copy

Visual communication prowess: Experience directing or creating data visualizations, infographics, and presentation materials

Brand architecture expertise: Track record of building or repositioning brands in competitive markets

Content strategy mastery: Understanding of what content drives engagement at each stage of the B2B buyer journey

The Science: Metrics & Operations

Data-driven decision maker: Obsessed with metrics, KPIs, dashboards, and performance optimization

Deep analytics expertise: Proficiency with Google Analytics, marketing automation platforms (HubSpot, Marketo, Pardot), BI tools (Tableau, Looker), and attribution modeling

Revenue metrics fluency: Can articulate CAC, LTV, MQL-to-SQL conversion rates, pipeline velocity, marketing attribution, and ROI by channel

Marketing operations excellence: Experience implementing efficient processes, tech stacks, and cross-functional workflows

Budget management: Demonstrated ability to allocate millions in marketing spend efficiently and adjust based on performance

Strong POV on metrics: Can walk into any room and articulate exactly what's working, what's not, and what you'd change

Cultural Fit & Pace

Thrives in fast-paced chaos: You don't just tolerate ambiguity—you thrive in it

Bias toward action: Ships and iterates rather than waiting for perfection

Organized under pressure: Maintains structure and discipline even when "jumping from one fire to the next"

High emotional intelligence: Builds trust across teams and handles feedback with grace

Resilient and tenacious: Doesn't get rattled by setbacks; maintains momentum through challenges

Collaborative leadership style: Leads through influence, not authority; builds alignment without territoriality

Hustle and hunger: Your drive overpowers your ego every time

Specialized Skills

PR background strongly preferred: Experience managing PR agencies, media relations, and executive communications

Sales acumen: Can support the sales team by "selling" in client presentations or at industry events (bonus if you've carried a quota)

Event marketing expertise: Proven ability to plan, execute, and measure ROI from trade shows, conferences, and proprietary events

Strategic partnerships: Experience building co-marketing relationships with ecosystem partners

Account-based marketing (ABM): Hands-on experience with ABM platforms and strategies targeting enterprise accounts

B2B SaaS expertise: Understanding of subscription business models, customer lifetime value, and retention marketing

AI marketing capabilities: Active user of AI tools for content creation, campaign optimization, and marketing automation

Personal Attributes

Enterprise-grade polish with consumer ease: Our solutions need to feel as intuitive as an iPhone despite being enterprise B2B

Industry passionate: Stays current on ad tech innovation, AI trends, TV/streaming evolution, and privacy regulations

Intellectually curious: Asks provocative questions that challenge the status quo

Executive presence: Commands a room while remaining approachable and authentic

Growth mindset: Views every failure as a learning opportunity and shares lessons openly

Strategic yet tactical: Can zoom out to 30,000-foot strategy and zoom in to execution details

Comfortable with complexity: Can translate technical concepts (AI/ML, identity graphs, ACR technology) into compelling narratives

Samba expects to offer a base salary between 250K - 400K per year for roles to be performed in New York City or California; actual base salary offered will depend on various factors including but not limited to location, experience, and performance. Base salary is just one component of Samba's total compensation package for employees. Other rewards may include bonuses, short-term incentives and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.