Director, Product Marketing-B2B (Growth & Adoption)

Acrobat is evolving from the standard for digital documents into a broader productivity platform powered by AI, collaboration, and integrated content capabilities.

As we scale across enterprise and B2B segments, the next phase of growth will be driven not just by acquisition, but by how effectively we position our value, drive sustained product adoption, and expand usage within complex organizations.

We’re hiring a Director of Product Marketing, B2B Growth & Adoption, to help lead this next phase.

This role sits within the B2B Product Marketing organization and partners closely across Product, Sales, and Marketing to define positioning, guide go-to-market strategy, and drive adoption and expansion across the customer lifecycle.

This role is about defining how Acrobat grows not just launching new capabilities, but ensuring they are adopted, scaled, and translated into sustained usage and revenue across both existing and emerging areas of the business.

You will lead a team of Product Marketing leaders and play a central role in connecting product innovation to measurable business outcomes shaping how we bring new capabilities to market, expand into new growth areas, and deepen engagement across our customer base.

What You’ll Do

• Define and own the strategy to increase activation, monthly active users (MAU), feature usage, and engagement across Acrobat’s platform, including AI-powered workflows and new capabilities.

• Partner with Product, Lifecycle Marketing, Customer Success, and Technical Support to improve onboarding, feature discovery, and lifecycle experiences that drive adoption.

• Translate core positioning and messaging into clear, actionable go-to-market plans that resonate across segments, use cases, and markets.

• Identify growth opportunities across products, segments, and use cases, and develop plans to increase adoption and expansion.

• Use customer feedback, pipeline insights, and market signals to strengthen messaging application, improve sales enablement, and increase win rates in enterprise environments.

• Drive alignment across Product, Sales, and Marketing on go-to-market priorities, ensuring new capabilities are clearly communicated and adopted at scale.

• Define and track performance metrics tied to usage and revenue, and report progress and risks in executive business reviews.

Qualifications

• 12+ years of experience in B2B Product Marketing, Growth, or GTM leadership in SaaS or enterprise technology

• 6+ years of people management experience

• Proven experience driving adoption, expansion, or lifecycle growth tied to measurable revenue outcomes

• Strong understanding of subscription business models and enterprise sales cycles

• Experience leading and developing Product Marketing teams

• Experience working across global or multi-market environments

• Strong analytical skills with the ability to connect product usage, customer behavior, and business performance

Preferred:

• Experience in regulated or security-focused industries

• Experience launching or scaling AI-powered or platform products

• BA/BS degree preferred OR equivalent business experience, MBA is a plus.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

 

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $170,000 -- $320,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 



In California, the pay range for this position is $221,000 - $320,000
In New York, the pay range for this position is $221,000 - $320,000


At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

Mar 19 2026 12:00 AM

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.