Senior Technical Product Marketing Manager
Your work days are brighter here.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team
The Workday Build & Platform team drives the strategy and go-to-market for Workday’s extensibility and developer platform. Our team focuses on Workday Extend, Workday Build, and emerging innovations such as Agent Builder, enabling customers and partners to build custom applications, automate workflows, and develop AI-powered agents directly on Workday. We work closely with Product, Engineering, and GTM teams to bring new platform capabilities to market and accelerate adoption across the Workday ecosystem.About the Role
We’re looking for a Senior Technical Product Marketing Manager to join the Workday Build & Platform team, driving adoption and growth of Build and platform technologies. This role requires deep familiarity with developer tools, oCIO and developer personas, and AI-assisted development.
You will lead strategic product marketing for Workday Build, with a focus on Workday Extend and emerging AI-powered platform capabilities. This includes defining messaging and positioning for custom app development, custom agents, agent-ready APIs, and open platform technologies. You will partner across product, developer relations, and GTM teams to bring these innovations to market and drive adoption of Workday as a platform for building, automating, and extending enterprise workflows.
Success in this role will be measured through impact across platform adoption, market awareness, and field effectiveness. Example outcomes include:
Adoption & Growth
Drive measurable growth in Workday platform consumption by increasing the number of custom apps, AI agents, and integrations built using Workday Build capabilities and newly launched platform innovations.
Market Narrative & Awareness
Strengthen Workday’s position as an open platform by increasing analyst, partner, and customer awareness through thought leadership, analyst engagement, customer advocacy, and PR visibility.
GTM Impact
Improve field readiness and effectiveness through clear technical positioning, enablement programs, and assets that empower Sales, Enterprise Architects and Solution Consulting teams to confidently position Workday Build and platform capabilities.
This role sits at the intersection of product, engineering, and GTM, translating complex platform capabilities into compelling narratives for developers, integrators, and technical decision-makers. It is a high-impact, highly visible position designed for a Technical PMM who can combine technical fluency with strategic marketing and business acumen.
You will be responsible for:
1. Technical Positioning & Messaging
Define and articulate Workday Build’s technical value for developers, architects, and IT decision-makers.
Develop messaging frameworks, narratives, and collateral that differentiate Build and track adoption and engagement metrics to measure impact.
2. Competitive Intelligence & Persona Insights
Monitor competitors, emerging tools, and developer workflows to identify trends and opportunities.
Translate insights into personas, positioning, and strategic recommendations that inform roadmap and GTM decisions.
3. Developer-Focused Enablement & Content Creation
Create high-value technical content (demos, guides, blogs, etc.) that define Workday architecture, accelerate product adoption, and support Sales and Solutions teams in driving awareness for platform capabilities.
4. GTM Strategy & Launch Execution
Lead cross-functional GTM programs for Workday Build tools, partnering with Workday AI, Product, Engineering, and Events teams to drive adoption at DevCon, Workday Rising & other tier 1 events
Track success via adoption, usage, and enablement effectiveness metrics.
5. Customer Voice & Ecosystem Evangelism
Champion Workday Build tools at forums, conferences, webinars, and supporting analyst briefings including analyst survey responses.
Gather and surface customer and developer feedback to product and engineering teams.
Track engagement, advocacy, and adoption to continuously refine positioning and GTM strategies.
About You
8–10 years of experience in technical or developer product marketing for tools, infrastructure, or platform products, with a proven track record of driving adoption and engagement.
Deep understanding of developer workflows, coding environments, and AI-assisted development, with credibility to engage engineers, architects, and technical decision-makers.
Experienced in leading complex, cross-functional launches and creating high-value content that resonates with developers and enterprise audiences, balancing strategic influence with tactical execution to drive platform adoption and business impact.
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.CO.Boulder
Additional Considerations:
The application deadline for this role is the same as the posting end date stated as below:
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email accommodations@workday.com.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
At Workday, we value our candidates’ privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.
Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.
In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.
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