Director, SMB Marketing – Community-Focused Direct Sales Channel - Bilingual English & Chinese Mandarin or Korean
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.
As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.
Job Description
*Bilingual English & Chinese Mandarin or Korean required*
We are seeking a strategic and collaborative marketing leader to join our team as Director, SMB Marketing. Reporting to the Head of SMB Marketing, this role is responsible for leading the development and execution of integrated marketing strategies that support the Community-Focused Direct Sales Channel, with a primary emphasis on serving Asian American small and medium-sized business (SMB) communities. This leader will drive culturally relevant, in-language, and community-based marketing initiatives designed to increase brand awareness, deepen customer engagement, and accelerate growth across diverse local markets.
The ideal candidate brings strong strategic leadership, proven experience in multicultural and B2B marketing, and the ability to translate community insights into scalable, measurable marketing programs that align with business and sales objectives.
Key Responsibilities
Develop and execute comprehensive SMB marketing strategies aligned with enterprise goals and Direct Sales Channel priorities.
Lead community-focused marketing initiatives targeting Asian American SMB audiences through culturally relevant campaigns, advertising, events, and partnerships.
Plan and manage end-to-end integrated marketing campaigns across digital, social, print, and localized media channels.
Oversee the creation and deployment of in-language marketing materials, ensuring cultural authenticity, regulatory compliance, and brand consistency.
Partner closely with Direct Sales leadership, field teams, and community stakeholders to align marketing programs with sales strategies and local market needs.
Identify and activate community events, sponsorships, and grassroots opportunities that strengthen local presence, trust, and brand relevance.
Manage agency partners, vendors, and internal creative teams to deliver high-quality marketing assets on time and within budget.
Monitor campaign performance, analyze key metrics, and optimize strategies to improve engagement, conversion, and return on investment.
Stay informed on market trends, community insights, and competitive activity to inform strategic planning and innovation.
Basic Qualifications
- Bachelor's degree, or equivalent work experience
- Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
Demonstrated success in B2B and/or multicultural marketing, including go-to-market strategy and integrated campaign execution; financial services, banking, or payments experience preferred.
Strong strategic thinking, project management, and cross-functional leadership capabilities.
Proven ability to manage multiple initiatives simultaneously in a fast-paced environment.
Experience with CRM and marketing platforms such as Salesforce, Marketing Cloud, or Adobe.
Familiarity with marketing automation, analytics, reporting, and campaign performance tools.
Data-driven mindset with experience measuring marketing effectiveness and revenue impact.
Excellent communication, presentation, and stakeholder management skills.
Experience managing budgets, agencies, and external partners.
Familiarity with Asian American community media outlets and channels preferred.
Bilingual or multilingual capabilities relevant to Asian American communities are a strong plus.
Core Competencies
Community and multicultural marketing
Integrated marketing strategy and execution
Direct sales enablement
Data-driven decision-making
Cross-functional collaboration
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Review our full benefits available by employment status here.
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $111,095.00 - $130,700.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
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U.S. Bancorp, with approximately 70,000 employees and $601 billion in assets as of September 30, 2022, is the parent company of U.S. Bank National Association. The Minneapolis-based company serves millions of customers locally, nationally and glob...
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