Lead, SMC Partner Marketing
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
We are looking for a Lead, SMC Partner Marketing to join Snap Inc.’s global Small and Medium Customers (SMC) organization. This role will help define and scale a partner-led growth engine to accelerate adoption and long-term success of Snapchat Ads among mid-market advertisers.
Central to this strategy is Snap’s ecosystem of strategic advertising partners, including merchant platforms, measurement providers, and technology partners, who play a critical role in how advertisers discover, activate, and grow on Snapchat. The Lead, SMC Partner Marketing will own the development of co-marketing strategies that leverage this ecosystem to drive advertiser acquisition.
This role will lead the execution of partner marketing programs across a range of channels and tactics, including events, webinars, and partner-led activations. You will collaborate closely with cross-functional teams such as Revenue Partnerships, Marketing Science, Product Marketing, Sales, and Data Science, as well as with external partners, to deliver measurable, scalable, and high-impact programs aligned to SMC business priorities.
The ideal candidate is a strategic, relationship-oriented, and data-driven marketer with a proven track record in partner marketing and ecosystem-led growth.
What you’ll do:
Build and maintain strong, trusted relationships with SMC-focused partners to advance shared growth objectives
Define and execute end-to-end partner-led co-marketing strategies that drive acquisition of mid-market advertisers, from awareness through activation, with clear, measurable outcomes
Design and launch scalable partner-led initiatives, including co-branded campaigns, events, webinars, playbooks, and demand-generation programs
Leverage data and performance insights to optimize partner programs for advertiser acquisition, retention, and long-term value
Collaborate with regional marketing teams to ensure partner programs are cohesive, scalable, and locally impactful
Partner with internal creative, web, and copywriting teams to deliver high-quality co-marketing assets and partner enablement materials
Influence broader partner and go-to-market strategy through market insights and direct partner engagement, serving as a trusted advisor to cross-functional teams on partner-led demand and growth opportunities
Knowledge, Skills & Abilities:
Proven experience building and scaling partner growth programs across multiple geographies within complex, matrixed organizations
Strong data-driven mindset, with the ability to translate insights into clear marketing strategies, priorities, and investment decisions
Deep understanding of the digital advertising ecosystem, including measurement partners, technology platforms, and partner-led go-to-market models
Demonstrated expertise in developing integrated marketing programs across channels (e.g., demand generation, content, events, partner-led campaigns)
Ability to distill complex value propositions into clear, compelling messaging tailored to partners and advertisers
Experience leading and influencing cross-functional teams to launch new marketing programs and deliver results in a rigorous, KPI-driven environment
Proven strengths in problem-solving and analytical thinking, balancing data-driven insights with customer- and partner-centric judgment
Comfort operating in ambiguity and adapting quickly to changing priorities
Minimum Qualifications:
BS/BA degree or equivalent years of experience
8+ years of experience in partner marketing, growth marketing, or related marketing roles; minimum 2 years in partner marketing
Preferred Qualifications:
Masters degree, or MBA, or a degree in engineering, mathematics, or economics.
Passion for structured problem solving, developing / testing hypotheses, and modeling.
Direct experience in the Ads industry
Passion for change, Snapchat, and creativity!
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
The base salary range for this position is $142,000-$214,000 annually.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Represent Red Bull at the University of Maryland as a Student Marketeer to run sampling, campus activations, and local sales support that boost awareness and engagement.
Lead and scale Hims & Hers' paid social program to drive efficient, full-funnel growth across a nine-figure budget using measurement-driven strategy, creative leadership, and AI-enabled execution.
Alfa Laval is hiring a Digital Marketing Specialist to own marketing automation, email and paid campaigns, SEO, analytics and creative asset production to boost lead generation and conversions.
Lead lifecycle strategy at Talkiatry to design, test, and scale AI-driven patient and provider journeys that increase activation, retention, and long-term value.
Work part-time as a Marketing and Social Media Intern at the Knight Center for Journalism, supporting social content, email campaigns, and campus outreach while building practical marketing and multimedia skills.
Work with NBCUniversal's Advertising & Partnerships team as an Academic Year intern to support creative production, copywriting, and partnership initiatives at Universal City while developing media and communications skills.
CERATIZIT's Charlotte location is hiring a Marketing Specialist to drive HMS marketing strategy, manage events, and create sales-aligned content across the Americas.
Serve as the on-site face of client brands at events and activations, driving engagement, delivering brand messaging, and supporting seamless event execution.
Red Bull Media House is hiring an experienced Creator Marketing Manager to manage creator partnerships, oversee campaign execution, and support event activations in Santa Monica.
Chainalysis is hiring a Senior Field Marketing Manager based in New York City to lead North America field and demand-generation programs that drive pipeline and deepen relationships with financial institutions, crypto companies, and public-sector customers.
Lithia & Driveway is hiring a full-time, onsite Marketing Intern at their Medford home office to support corporate teams and build practical skills during an eight-week summer program.
NBCUniversal is looking for academic-year interns to support TV marketing, publicity, social, events, and operations teams at Universal City, gaining hands-on experience across communications and brand initiatives.
RYNO Strategic Solutions is hiring a Paid Media Analyst to manage and optimize multi-channel paid campaigns that drive measurable growth for home-service clients.
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
