Sr. Performance Marketing Manager - Affiliate Advertising & Lead Buy/Content Syndication
Who we are
Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.
Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.
About the role:
We're looking for a data-driven Performance Marketing Manager to own programs designed to drive qualified pipeline through lead buying, content syndication, and affiliate advertising programs with a relentless focus on efficiency, measurability, and ROI. You'll work cross-functionally with Sales, Demand Generation, Marketing Operations, and Content teams to ensure that every dollar spent generates pipeline that converts.
The right candidate is both strategic and hands-on, analytical, and excited to uncover new growth opportunities while continuously improving return on ad spend (ROAS) across multiple vendors and partners. This is a high-impact role that’s critical to achieving our growth goals in a complex, multi-market environment, and an ideal opportunity for someone who thrives in fast-paced environments, loves data-driven problem solving, and is motivated by owning outcomes from start to finish.
In this role, you will:
Affiliate Advertising
- Build and manage the company's affiliate program, including partner recruitment, onboarding, and activation.
- Define commission structures, incentive tiers, and program terms in collaboration with Finance and Legal.
- Monitor affiliate traffic quality, conversion rates, and attribution to prevent fraud and ensure compliance.
- Identify and develop strategic co-marketing opportunities with high-performing affiliate partners.
Lead Buy
- Manage relationships with third-party lead vendors and demand generation partners, including contract negotiation and performance reviews.
- Define and enforce lead qualification criteria in partnership with Sales and Marketing Operations.
- Monitor lead quality, acceptance rates, and CPL (cost per lead) against targets; optimize vendor mix accordingly.
- Support sales enablement and monitor lead flow to ensure that leads are being routed and worked appropriately.
Content Syndication
- Plan and execute content syndication campaigns across existing vendors and identify new vendors to test on an ongoing basis.
- Select and package content assets (ebooks, reports, webinars) suited for top- and mid-funnel syndication goals.
- Manage campaign targeting parameters including job function, industry, company size, and intent topics to maximize audience relevance.
- Track engagement metrics and pipeline contribution, and continuously refine content selection and targeting based on performance data.
Analytics & Reporting
- Own performance reporting across all three channels, with clear visibility into CPL, cost per MQL, pipe:spend, and pipeline contribution.
- Maintain accurate budget tracking and pacing; flag risks and opportunities proactively.
- Partner with Marketing Operations to ensure proper UTM tagging, CRM integration, and attribution across all programs.
- Present performance insights and strategic recommendations to marketing leadership on a regular cadence.
- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
Minimum requirements for the role:
- 5+ years hands-on experience with performance marketing programs; proven past experience managing affiliate programs in PartnerStack is a plus.
- Experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo.
- Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritise roadmaps.
- Proven ability to build performance marketing channels from the ground up, scaled to a high level of paid spend, with a strong focus on high-impact, high-return initiatives.
- Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
- High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
- Bachelor's Degree.
The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below.
Total Rewards
At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.
Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here.
Flexible Working
At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.
Belonging at Samsara
At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.
Accommodations
Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.
Our Commitment to Authenticity
We use Tofu, a fraud detection tool, to validate the authenticity of applications and protect against identity fraud. This ensures we are connecting with real people and allows us to prioritize genuine candidates. Please see Samsara’s Candidate Privacy Notice for more information.
Fraudulent Employment Offers
Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co. For more information regarding fraudulent employment offers, please visit our blog post here.
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Samsara is a leading software company that offers a platform providing AI safety programs, real-time visibility, workflows, reporting, and an ecosystem of integrations to connect the operations that power the economy.
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