Founding Product Marketer

About us

At Roadrunner, we're replacing the broken CPQ software that Sales teams have complained about, worked around, and given up on for years. Not improving it — replacing it. We're building a new agentic stack called PQA — Prompt, Quote, Approve, designed for the enterprise, on a data model built for how pricing actually works today.

We're Kleiner Perkins' first incubation since Glean, led by second-time founders with successful exits, and a team of engineers from Snowflake, Databricks, Citadel, Meta, Robinhood, Brex, and so on. We're in-person in San Francisco, and we're just getting started.

What you'll do

• Be Roadrunner's first marketing hire — you'll partner closely with the founding team, who already have a strong point of view on our story and positioning. Your job is to take that conviction and turn it into the assets, narratives, and market presence that help us win.

• Maintain the website end-to-end: you're the keeper of the story, and you treat copy as a product.

• Own the competitive intelligence function. Know who we're up against, how we win, and how to arm the sales team with the materials to prove it.

• Develop Roadrunner's foundational go-to-market asset library: sales decks, one-pagers, battlecards, architecture slides, and implementation overviews.

• Create and publish LinkedIn content for company announcements, product moments, and thought leadership.

• Embed with the Sales team and stay close to customers — join calls, absorb objections, and turn what you hear from the field into materials that sharpen the pitch and messaging that resonates in market.

• Translate the PQA stack and complex enterprise integration patterns into clear, compelling narratives for technical buyers and business stakeholders alike.

Example projects

• Lead Roadrunner's competitive intelligence build-out from scratch: conduct win/loss interviews, analyze our competitors in depth, and produce a battlecard suite that clearly articulates where and why Roadrunner wins. Then run the rollout — a live Sales enablement session, a Slack summary, and a leave-behind reps can pull up on any call.

• Build Roadrunner's foundational sales asset library: pitch deck, architecture slides, implementation overview, and objection-handling guide. Design it so a rep can move from first call to technical win without reinventing the wheel — and so a new hire can ramp in their first week.

What you'll bring

• Experience in product marketing, content, or brand at a high-growth B2B company; enterprise software, technical product, or revenue operations experience strongly preferred.

• Exceptional writer. You can take a complex CPQ workflow, a pricing edge case, or an integration architecture and produce copy that makes a VP of Sales or a CTO immediately understand why it matters.

• Hands-on builder. You've created competitive battlecards, sales decks, launch assets, and website copy yourself.

• Sales-first instinct. You treat the sales team as your primary customer. You sit in on calls, you know the objections cold, and you measure yourself by pipeline impact.

• Deep competitive intelligence chops. You know how to track a market, synthesize what's signal versus noise, and make it actionable for the people who need it.

• A driver, not a passenger. You create structure where none exists, own outcomes end-to-end, ship before things are perfect, and are comfortable with ambiguity.

• Based in SF or excited to relocate - we’re an in-person team.

Bonus points if…

• You've marketed a CPQ, CRM, or revenue operations product and understand the buyer pain firsthand.

• You've worked at a company known for exceptional product narrative — Stripe, Linear, Vercel, or similar.

• You understand technical architecture well enough to have a real conversation with an enterprise IT or RevOps team.

• You've been the first or second marketing hire at an early-stage company and know what zero-to-one actually feels like.

What we offer

• Medical, dental, and vision benefits for you and your family.

• Lunch and dinner, as well as snacks and coffee to keep you energized.

• Take what you need vacation policy.

Equal opportunity

We value our differences, and we encourage all to apply — especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Roadrunner is an equal opportunity employer.