Manager, Influencer & Podcast Marketing

• Influencer Relationship Management & Growth: manage Pendulum’s influencer relationships end-to-end, building a network of trusted creators, healthcare professionals, and cultural voices

• Identify, vet, and recruit new influencers aligned with Pendulum’s brand, science, and growth priorities

• Develop and nurture long-term relationships, turning creators into ongoing partners and advocates for the brand

• Create and refine frameworks for how Pendulum engages influencers, including defining partnership types, content expectations, compensation models, and contract structures

• Continuously evaluate and optimize the influencer portfolio based on performance, brand alignment, and growth potential

• Ensure a high-quality experience for all partners, strengthening Pendulum’s reputation as a best-in-class brand to work with
  
  

Campaign Execution & Content Management

• Manage end-to-end execution of influencer campaigns across paid, organic, affiliate, and whitelisting initiatives

• Oversee briefing, contracting, content development, approvals, and campaign launches

• Own the operating system behind influencer and podcast marketing: managing talent pipelines, campaign execution, content delivery, and performance tracking.

• Ensure all influencer content aligns with Pendulum’s brand voice, scientific standards, and regulatory requirements

• Support development of content that translates complex science into relatable, human storytelling

• Collaborate with Brand & Growth Marketing, Regulatory, and Creative teams to leverage influencer marketing content across earned, owned, and paid channels.
  
  
  
  

Performance, Analytics & ROI Ownership

• Own performance tracking and reporting across influencer and podcast programs, including dashboards, KPIs, and campaign recaps

• Be accountable for ROI on influencer and podcast investments, continuously optimizing spend across creators, platforms, and formats

• Analyze performance across cohorts to inform future strategy

• Partner with Growth Marketing to improve conversion, CAC, and overall channel efficiency

• Use data to inform creative testing, partnership decisions, and long-term investment strategy

Operations & Process

• Build and manage scalable systems for influencer marketing, including tools, workflows, contracts, and performance tracking

• Maintain clear visibility into pipeline, campaign status, and performance across all initiatives

• Drive operational excellence to ensure the program can scale efficiently while maintaining quality and compliance
  
  

Cross-Functional Collaboration

• Partner closely with Brand, Growth, Clinical, and PR teams to ensure alignment and consistency

• Collaborate with creative teams to develop high-performing content and messaging

• Support the Director in executing broader influencer and organic strategy

Knowledge Requirements

• 5–8 years of experience in influencer marketing, partnerships, or social media

• Proven experience building and managing influencer relationships over time

• Experience developing or working within structured influencer programs

• Strong understanding of performance marketing principles including CAC, conversion, and ROI

• Experience managing influencer or creator budgets and optimizing investment

• Experience in health, wellness, or adjacent categories preferred

• Strong organizational and operational skills

• Comfortable working with data, dashboards, and reporting

• Excellent communication and relationship-building skills

• Ability to operate in a fast-paced, collaborative environment

• Passion for building a brand that is both scientifically credible and deeply human

This role is remote with periodic travel to HQ, team offsites, and partner meetings.

Pendulum Therapeutics is an equal opportunity employer.

• $140,000 - $163,000
• Medical, Dental, and Vision
• Commuter Benefits
• Life & STD Insurance
• Company match on 401 (k)
• Flexible Time Off (FTO)
• Equity