TikTok Shop Paid Media Manager

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list. 

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email press@pattern.com.

Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

• Set up and launch new TikTok ad campaigns aligned with brand objectives and target audiences. 
• Develop and brief ad creatives (video assets, copy, calls-to-action) tailored to TikTok’s platform and current trends. 
• Optimize live campaigns to maximize ROI by adjusting targeting, creatives, and bids as needed. 
• Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates. 
• Conduct A/B testing on creatives, audiences, and campaign structures. 
• Produce regular performance reports with insights and recommendations. 
• Coordinate with creative and content teams for ongoing asset refreshes. 
• Stay current on TikTok platform updates, features, and emerging ad solutions. 
• Troubleshoot tracking and set up conversion events via TikTok Pixel. 
• Manage budgets and pacing to ensure campaigns stay within spend targets. 

• Minimum 1–2 years’ experience managing TikTok Ads campaigns. 
• Strong understanding of TikTok Ads Manager and a variety of ad formats (In-Feed, Top View, Branded Hashtag Challenge, GMVmax, etc.). 
• In-depth knowledge of audience targeting, bidding strategies, and campaign optimization. 
• Ability to analyze campaign data and present actionable insights. 
• Creative mindset for developing engaging ad creatives tailored for TikTok. 
• Familiarity with pixel setup, tracking, and attribution best practices. 
• Experience with budget management, pacing, and reporting. 
• Excellent communication and collaboration skills. 

• Campaigns consistently achieve or exceed KPIs for ROI, ROAS, and engagement. 
• Proactive and timely execution of campaign launches and optimizations. 
• Data-driven recommendations and insights provided to internal teams and clients. 
• Effective coordination with creative, analytics, and digital teams for ongoing success. 
• Adoption and testing of new TikTok ad formats and features. 

• At Pattern, we are committed to employee development and recognize high performance. In this role, you will have opportunities to take on increasing responsibility, work on high-impact projects, and learn from leading professionals in the industry. Advancement may include progression to senior management roles, specialized paid media positions, or cross-functional opportunities within Pattern. You will have access to professional development resources, mentorship, and regular feedback from your manager and team members to help guide your career path within the company. 

• First 30 days: Learn Pattern’s systems and platforms, build relationships with your team and partners, and become familiar with current TikTok campaigns and processes. 
• First 60 days: Begin to take ownership of campaign set up, optimization, and reporting. Collaborate on creative briefs and start making data-driven recommendations for improvements. 
• First 90 days: Independently manage campaigns from start to finish, consistently deliver on KPIs, and contribute new ideas for process improvements and innovation. Actively participate in cross-team collaboration and be recognized as a reliable partner by your peers.

• You will work with the other TikTok Shop managers and be supervised by the Associate Director, Paid Social & Creative Strategy. You will also be mentored by the Head of Accounts for TikTok Shop. This team is data driven and results oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members. 

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.   
• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.   
• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.   
• Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners. 

• Initial phone interview with Pattern's talent acquisition team   
• Video interview with a hiring manager   
• Onsite interview with a panel of department leaders   
• Professional reference checks   
• Executive review   
• Offer  

• Discuss professional accomplishments with specific data to quantify examples   
• Provide insights on how you can add value and be the best addition to the team   
• Focus on mentioning how you would be partner obsessed at Pattern   
• Share experience on any side projects related to data and analytics  

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:

- Unlimited PTO

- Paid Holidays

- Onsite Fitness Center

- Company Paid Life Insurance

- Casual Dress Code

- Competitive Pay

- Health, Vision, and Dental Insurance

- 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred. 

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.