Performance Marketing Specialist - job 2 of 5

Job Title: Performance Marketing Specialist
Position Type: Full-Time, Remote
Working Hours: U.S. Time Zone

About the Role:
We are seeking a highly skilled Performance Marketing Specialist to develop, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate is both analytical and creative — capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI.

You will oversee campaigns across Google, Meta, LinkedIn, and other platforms, ensuring that every dollar spent delivers maximum impact.

Responsibilities:

Campaign Strategy & Execution:

• Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms.
• Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness.
• Create, test, and refine ad creatives, audiences, and messaging for peak performance.
• Collaborate with content, creative, and marketing teams to ensure message consistency.

Optimization & Growth:

• Monitor campaign performance daily to identify improvement opportunities.
• Conduct A/B testing on creatives, audiences, and landing pages.
• Optimize bids, budgets, and targeting to maximize ROI and efficiency.
• Stay updated on platform changes and best practices to maintain competitive advantage.

Analytics & Reporting:

• Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates.
• Use analytics tools (Google Analytics, Tag Manager, platform dashboards) to evaluate performance.
• Prepare and present performance reports with actionable insights and recommendations.
• Use data-driven findings to refine overall paid media strategy.

Collaboration & Strategy Alignment:

• Work closely with marketing and sales teams to align paid campaigns with business objectives.
• Contribute to broader marketing strategies that integrate paid, organic, and content channels.
• Support the creative process by providing data-backed feedback on ad messaging and visuals.

What Makes You a Perfect Fit:

• You’re a data-driven marketer who loves experimenting and improving campaign results.
• You understand how to build, scale, and optimize campaigns that convert.
• You thrive on combining analytical thinking with creative execution.
• You’re proactive, detail-oriented, and passionate about performance marketing.

Required Experience & Skills (Minimum):

• 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta, or LinkedIn).
• Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably.
• Solid understanding of PPC, attribution models, and conversion tracking.
• Strong analytical skills and experience using Google Analytics, Tag Manager, or similar tools.
• Excellent communication, time management, and project coordination skills.

Ideal Experience & Skills:

• Experience in both Lead Generation and E-commerce campaign strategies.
• Familiarity with CRM or automation tools (HubSpot, Salesforce, Marketo).
• Understanding of funnel marketing and audience segmentation.
• Google Ads and Meta Ads certifications.
• Experience managing multiple ad accounts or client portfolios.

What Does a Typical Day Look Like?
A Performance Marketing Specialist’s day is a mix of execution, analysis, and optimization. You will:

• Review campaign performance dashboards and metrics.
• Launch, adjust, and optimize ad campaigns based on real-time data.
• Collaborate with design and content teams on new creatives.
• Experiment with new targeting, bidding, or ad formats.
• End the day analyzing trends and preparing strategy updates.

In short: you’ll be the driving force behind scalable, data-backed marketing success.

Key Metrics for Success (KPIs):

• Click-Through Rate (CTR)
• Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Lead or Sales Volume Growth
• Budget Utilization Efficiency

Interview Process:

• Application Review – Evaluation of experience and alignment with requirements.
• Initial Interview – Discussion of background, paid media experience, and fit.
• Technical Interview – Campaign review and strategy-based discussion.
• Final Interview – Deep dive with leadership to assess alignment and potential.