Sr Associate, Retail Marketing - American Girl

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

The Senior Marketing Associate will support the development and execution of integrated omnichannel marketing strategies and plans, grounded in consumer insights and business performance for the American Girl team. This role leads campaign planning and execution across key retail initiatives, partnering cross-functionally to deliver cohesive marketing programs that drive traffic, engagement, and sales. This individual plays a critical role in bringing marketing strategies to life across retail channels, leveraging integrated marketing levers to support American Girl’s brick-and-mortar stores. This includes aligning marketing with merchandising and store priorities and using insights and performance data to optimize programs that drive traffic, conversion, and overall store performance.

The ideal candidate is a strategic thinker and strong project leader with excellent communication and organizational skills, who thrives in a fast-paced environment and consistently delivers measurable business results.
 

What Your Impact Will Be: 

• Partner with the Sr. Retail Marketing Manager to develop integrated marketing strategies, briefs, and KPIs across sub-brands, tentpoles, and seasonal campaigns
• Lead end-to-end campaign execution from briefing through launch, ensuring alignment across teams and successful delivery against objectives
• Partner closely with cross-functional partners to execute channel specific plans across key consumer touchpoints including e-mail, social, website, paid media, influencers, PR, Catalog, Loyalty, Retail etc.
• Monitor campaign and retail performance, leveraging consumer insights and campaign learnings to lead post-mortem analysis and translate findings into optimizations that drive traffic, engagement, and sales
• Execute retail support across sub-brands, promotions, and seasonal moments, partnering with Creative and Store teams to bring campaigns to life in-store
• Support development and execution of retail events and in-store experiences that drive engagement and purchase intent
• Partner to develop local marketing initiatives and mall campaigns, collaborating with third-party vendors and property marketing teams to drive traffic, engagement, and sales growth
• Lead project timelines, cross-functional workflows, and team communications, while partnering on budgets, vendor onboarding, invoicing, and financial tracking to ensure campaigns are delivered on time, on budget, and with accuracy; proactively identify and escalate risks

What We’re Looking For:

• 3+ years of marketing and/ or experience in multi-channel retail or consumer products
• Experience across integrated marketing channels including paid media and owned platforms (email, social, e-commerce, retail)
• Strong understanding of the physical retail environment, including in-store consumer behavior, merchandising principles, and how marketing drives traffic, engagement, and conversion within brick-and-mortar settings
• Experience in retail marketing, shopper marketing, or omnichannel campaign execution preferred
• Ability to translate product features and brand storytelling into compelling, consumer-facing marketing strategies; familiarity with product development and retail launch processes is a plus
• Proven ability to partner cross-functionally to ensure alignment across teams and deliver seamless execution; strong communication and organizational skills required
• Strong project management skills with the ability to manage multiple priorities
• Analytical mindset with the ability to translate data into actionable insights and recommendations
• Excellent written and verbal communication skills
• Strong PowerPoint and Excel skills

KEY SKILLS AND COMPETENCIES

• Strategic Thinking: Exhibits creative and analytical thinking abilities with strong storytelling capabilities and an ability to connect the dots. An exceptional ability to communicate the overarching strategy with a consumer-first lens, in a voice that's strong, clear and focused. Strong business acumen. Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives.
• Delivers Impact: Above all, wants to deliver impact both as an individual and as a team. Comfortable taking ownership to drive discussions with cross-functional partners resulting in a consensus recommendation. A proven willingness to go the extra mile and take initiative on the things that need to be done.
• Highly Adaptable: Comfortable with ambiguity and changing priorities. A continuous learner that is ready to push the Marketing organization into new areas and challenge the status quo. Maintain a positive attitude that rolls with changes.
• Collaboration and Influence: High EQ. Excellent communication skills, the ability to compromise and the desire to work with skill sets across the entire organization. Will be expected to lead teams that include team members with more senior titles.
• Executive Presence: Must also be able to clearly communicate with all levels within the organization and to influence, persuade and sell direction for marketing.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
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