Principal Demand Generation Campaign Manager

In this role, you will own the end-to-end strategy and execution of customer demand generation programs that drive expansion and revenue growth across existing accounts. Your responsibilities include:

• Developing and owning customer demand generation strategy across assigned products and segments, focusing on cross-sell and upsell pipeline creation.
• Designing and executing integrated multi-channel campaigns, including email, paid media, webinars, events, content syndication, and sales-triggered programs.
• Partnering closely with Sales and Account Management teams to align campaigns with revenue priorities, account plays, and pipeline goals.
• Translating customer data, engagement signals, and lifecycle insights into targeted segmentation, messaging, and campaign strategies.
• Driving measurable business outcomes, including MQLs, pipeline contribution, sales-ready accounts, and revenue influence.
• Managing marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) to build, execute, and optimize campaigns at scale.
• Continuously testing and optimizing campaign performance through experimentation, analytics, and data-driven iteration.
• Collaborating with Product Marketing, Customer Marketing, Digital, and Creative teams to develop compelling, customer-centric content.
• Managing budgets and optimizing spend to maximize ROI and pipeline impact.
• Establishing scalable playbooks, reporting frameworks, and best practices to improve demand generation effectiveness across the organization.

Requirements:

The ideal candidate is a seasoned demand generation expert with strong analytical capability and proven success in driving expansion marketing programs. You should be highly collaborative, data-driven, and comfortable operating independently in a fast-paced environment. Key qualifications include:

• 6–8+ years of experience in B2B demand generation, lifecycle marketing, or digital marketing, preferably in SaaS or fintech.
• Proven success driving expansion, cross-sell, or upsell pipeline within existing customer bases.
• Strong understanding of customer lifecycle marketing, account-based marketing (ABM), and sales-aligned campaign execution.
• Hands-on experience with marketing automation and CRM platforms (campaign building, reporting, optimization).
• Strong analytical skills with the ability to translate data insights into actionable marketing strategies.
• Excellent project management skills with the ability to manage multiple complex priorities simultaneously.
• Strong communication and stakeholder management skills, with experience partnering closely with Sales and senior leadership.
• Bachelor’s degree or equivalent practical experience.

Benefits:

• Opportunity to own high-impact customer demand generation strategy driving measurable revenue growth.
• Exposure to cross-functional collaboration with Sales, Product Marketing, and RevOps teams.
• Strategic and hands-on role with significant influence over pipeline and expansion outcomes.
• Competitive compensation aligned with senior-level marketing expertise.
• Dynamic, fast-paced environment focused on innovation and data-driven decision-making.
• Opportunity to build scalable demand generation frameworks and playbooks.