Content Writer

Additional Considerations (if any):

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At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

Job Description:

Job Title: Content Writer

Department: Marketing

FLSA: Exempt

General Function:

Responsible for curating, developing, writing and proofing a wide range of content across Hy-Vee’s marketing channels.  Primary canvas will be social, digital, web and video with some print sprinkled in. Ideal candidate is natural storyteller with a passion to engage with consumers through useful, usable and innovative content, has a keen sense of organization, thrives under pressure and loves punctuation.

Reporting Relations

Accountable and Reports to: Assistant Director, Video Content; Vice President, Brand & Creative

Positions that Report to you: None

Primary Duties and Responsibilities:

• Write clever, engaging copy across a variety of digital platforms (including, but not limited to social media, emails and newsletters, Hy-Vee.com, Hy-Vee’s App and SMS Texts).
• Collaborate and brainstorm with Content Team on original ideas for channel marketing campaigns and their respective outputs.
• Responsible for day-to-day management of copy process start to finish.
• Create, proof and edit written content with correct spelling and grammar.
• Ensure copy tone and style are on brand, consistent, and support strategic business goals across all Hy-Vee print and digital platforms.
• Implement best practices for entertaining and informative copy content across various digital properties (including social media and paid campaigns) while applying proper tagging and SEO where applicable.
• Stay relevant with industry trends and follows emerging social and digital channels and marketing tactics to elevate content.
• Report analytics of content performance for responsible platforms with support from data team.
• Able to handle whatever comes your way, manage deadlines and adapt to changing priorities in a fast-paced environment.
• Responsible for following strict timelines.

Secondary Duties and Responsibilities

Performs other job-related duties and special projects as required.

Knowledge, Skills, Abilities and Worker Characteristics:

• Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.
• Excellent organizational, time management, communication and problem-solving skills.
• Passionate about creative ideas and can express these ideas with clarity.
• Experience in overseeing the development and execution of projects across a range of mediums.
• Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative environment with multi-disciplinary teams.
• Works well in a team environment with ability to lead projects associated with internal marketing department and external suppliers.
• Takes constructive criticism well and is able to critique and review work from other team members to improve the output.
• Thrives in a fast-paced environment.
• Passion for food, recipes, lifestyle, and DIY content.
• Collaborate with Graphic Designers and Leaders to create and update presentations and collateral for client and/or executive presentations, promotional materials and more.
• Self-motivated and comfortable working independently with minimal supervision.
• Stay current with and leverage AI tools to support content creation, testing, and optimization, using them to enhance efficiency while maintaining brand voice, accuracy, and quality standards. 
• Expertise with Microsoft Office Products, proficient with social media business accounts, CMS platforms, and Project Management platform.

Education and Experience:

• Bachelor’s degree in journalism, communications, marketing or related field required.
• Minimum 2-3 years experience in content and creative writing in agency or similar environment.

Physical Requirements

• Visual requirements include: ability to see detail at near and far range with or without correction, normal depth perceptions
• Must be physically able to perform light work: occasionally lifting or carrying objects and occasionally standing or walking
• Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, talking, hearing and repetitive motions when asked to be onset.

Working Conditions

The duties of this position are performed in a general office setting and also a work from home environment. There may be travel involved for on location video shoots.

Financial Responsibility

None

Contacts:

Has daily contact with the marketing team, and occasional contact with store and office personnel, suppliers/vendors and the general public.

Confidentiality:

Has access to confidential information including knowledge of advertising rates, pricing information, and store sales and marketing events.

Are you ready to smile, apply today.  

Employment is contingent upon the successful completion of a pre employment drug screen.