Marketing and Communications Manager

Summary:

The Marketing and Communications Manager is a key member of the Marketing and
Communications (MarComm) team and serves as one of the main storytellers on campus,
bringing consistent messaging and integrated content experiences to life—through our
website, internal portal, digital media, print, and more—that engage our professional and
parent communities, support income-generating initiatives, and help communicate how we
live into our mission and initiatives related to our strategic plan. The MarComm Manager
serves as the managing editor of our semi-annual publication—Head-Royce Magazine—and
regular digital publications, including weekly, bi-weekly, and quarterly newsletters. This
position also maintains the annual editorial calendar, and in partnership with other members
of the MarComm team, writes/edits engaging social media content and stays abreast of
emerging trends and practices that impact the Head-Royce website and other channels.

• Develop and implement communications strategies in support of the school’s mission
• Act as a communications liaison for committees in the HRS community as needed
• Apply systems thinking to marketing and communications, weaving together
  integrated storytelling and consistent brand expression across digital, print, and
  in-person channels
• Develop and execute communications for Advancement and Admissions, leveraging
  persuasive writing, audience psychology, and emotional framing to drive engagement,
  enrollment, and philanthropic support
• Serve as the managing editor of the semi-annual printed Head-Royce magazine
• Coordinate and distribute the school’s primary digital publications, including weekly,
  bi-weekly, and quarterly newsletters
• Project-manage print and digital publications, hiring and working with outside vendors
  to maintain production schedules and deliverables
• Provide ongoing support for content creation and message development, including
  articles, surveys, presentations, social media captions, graphics, and other material
• Lead editorial planning meeting and manage annual editorial calendar
• Collaborate with other members of the MarComm team, staying abreast of emerging
  trends and practices that impact the HRS website, social media, and other channels
• Identify and pursue opportunities to share events and happenings at HRS, working
  collaboratively with content partners and MarComm team members to generate
  content that authentically tells the story of the school, its mission and values
• Monitor and co-manage communications email inbox and respond to other requests
  for communications support
• Participate in school-wide events, meetings, and committees as appropriate
• Train and support content owners outside of communications to create and distribute
  content consistent with guidelines

• A minimum of four years in a marketing or communications role. Previous experience
  in an independent school and/or non-profit setting is a plus
• Bachelor's degree required—specialty in Journalism, PR, English, marketing, or
  communications preferred
• Strong written, verbal, and interpersonal communication skills, with a strong sense of
  audience and tone
• Strategic thinker with the ability to translate ideas into actionable plans
• Ability to thrive in a fast-paced environment, with a proven track record of prioritizing
  and completing multiple tasks within firm deadlines, while remaining flexible and
  composed in response to changing demands
• Excellent organizational and time management skills, with a proactive approach to
  managing workflows and taking initiative
• Collaboration and diplomacy; fostering strong working relationships
• High level of professionalism, integrity, and discretion, including experience handling
  confidential information
• Positive attitude, strong work ethic, a genuine enthusiasm for working with students,
  and for being part of an academic community
• Sensitivity to equity and inclusion and a demonstrated ability to engage effectively
  with diverse racial, ethnic, gender, cultural, and disabled populations
• Comfort and knowledge of social media channels, including Instagram, Facebook,
  LinkedIn, and YouTube
• Eye for design and visual storytelling, with experience creating engaging,
  mission-aligned content
• Comfort with photography/capturing video and still shots for storytelling purposes
• Familiarity with CMS systems, website back ends, and marketing platforms; specific
  experience with Veracross, Interactive Schools, and HubSpot is helpful
• Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.) and other
  platforms (e.g., Canva) a plus
•  Strong technical skills in a Mac environment and with Google Workspace (Gmail,
  Drive, Docs, Sheets, Slides)
• Availability to work occasional evenings and weekends to support and promote
  school-wide events as needed

• Ability to provide Livescan and TB clearance
• Work in an environment dealing with a wide variety of priorities and deadlines, as well
  as a diverse array of stakeholders
• Work at a desk and computer for extended periods of time
• Work primarily in a traditional climate-controlled environment
• Ability to occasionally lift up to 25 pounds