Marketing Coordinator - job 1 of 4
At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,
Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,
and the community as a whole.
We have a rich and storied history. Colibri is one of the pioneers of online professional education,
introducing some of the first web-based professional education courses in 2001. Today, the company’s
family of brands are the leading online professional education platforms in their respective end-markets.
We proudly serve >1 million customers annually and employ more than 1,500 mission-aligned
professionals. To learn more, please visit: www.colibrigroup.com
Position Overview:
The Marketing Coordinator supports the Healthcare Marketing team in executing key marketing initiatives across email and social media channels. This role is ideal for a recent graduate or early-career marketer looking to build hands-on experience across campaign execution, marketing technology, analytics, and cross-functional collaboration.
You’ll work closely with Marketing Managers, Content, Design, Email, and Project Management teams to help deliver high-quality campaigns that drive engagement and business growth.
Campaign & Email Execution
--Assist in building, scheduling, and deploying email campaigns across HubSpot and Mailchimp.
--Support workflows, nurture journeys, newsletters, and promotional sends.
--Conduct quality checks on emails (links, images, copy, CTAs, ALT text, subject lines, preview text, smart content).
--Support A/B testing, including setup.
--Monitor deliverability red flags and escalate issues to the Marketing Manager.
Brand & Content Support
--Help ensure brand consistency across all marketing materials and channels.
--Assist in drafting or organizing content for social media.
Audience & Segmentation
-- Learn and apply basic segmentation principles within HubSpot.
--Help maintain lists, suppression segments, and other audience structures under guidance.
Website & Promo Support
--Help validate Optin Monster popups and website campaigns on promo launch days.
--Support Promo Code creation in the McKissock Admin Portal as needed.
Cross-Functional Collaboration
--Participate in team stand-ups, planning sessions, and brainstorming meetings.
Required:
--BA/BS in Marketing, Communications, Business, or related field (or relevant internship experience).
--Strong written and verbal communication skills.
--High attention to detail and ability to manage multiple tasks in parallel.
--Eagerness to learn marketing technology platforms (training provided).
--Curiosity, initiative, and willingness to ask questions.
Preferred (Nice-to-Have):
--Some experience with email platforms (HubSpot, Mailchimp, Klaviyo, etc.).
--Interest in healthcare education, digital marketing, or customer engagement.
Soft Skills & Team Fit:
--Collaborative mindset and comfort working with multiple stakeholders.
--Organized, dependable, and proactive.
--Creative thinker open to testing and iteration.
--Comfortable in a dynamic, data-driven environment.
Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!
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