Sr Social Media Buyer
WHO WE ARE
At Basis, we empower agencies and brands with cutting-edge software that automates digital media operations. Our all-in-one platform supports seamless planning, reporting, and financial reconciliation across direct, programmatic, search, and social media.
We’re not just building advanced technology; we’re also building a culture where passionate, motivated individuals come together to drive meaningful change. Our commitment to inclusivity and growth ensures our employees thrive both professionally and personally.
With our headquarters in Chicago, we offer flexible work options across the U.S. and Canada, including remote, hybrid, or on-site at headquarters.
ABOUT THE TEAM
Basis Technologies’ Social Team leverages Basis to help strategize, plan, execute, streamline, and analyze social media campaigns for agencies and brands across a variety of verticals. Always positive and eager to try new tools and tactics, their passion lies in finding unique and creative ways to meet clients’ business objectives via social media. Although many tasks are performed independently, internal collaboration and communication is critical, as they work closely with the Sales, Strategic Media Services, Investment & Operations teams. These Beeps are committed to thinking outside the box, serving as subject matter experts in the social space, supporting each other, and pushing themselves to be the best.
WAYS YOU’LL CONTRIBUTE
Sr Social Media Buyers are responsible for planning, managing, and optimizing paid social media investment for some of Basis’ largest managed service clients during onboarding, launch and ongoing management of campaigns. Sr Social Media Buyers contribute by:
- Stewarding our client’s Paid Social media investment across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and X
- Providing thought leadership and mentorship of paid social best processes impacting workflow, performance, and client satisfaction
- Using core knowledge and on-the-job training of social media to propose strategic tactics that meet client’s objectives and KPIs
- Working independently or with Associate and Social Media Buyers to develop campaign builds, launch and QA
- Reviewing campaigns daily to monitor pacing, audit performance, and own all optimizations
- Working alongside Basis’ internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to develop performance stories and ensure campaign results based on measures of success
- Testing beta opportunities and advanced targeting tactics for education of the larger team
- Implementing complex measurement plans, tools, and studies, and providing data-driven recommendations to drive performance
- Developing relationships with engine and technology partners to act as an ambassador for the Social team
- Identifying and documenting new processes, workflow modifications and best practices to drive effectiveness among the Buying team, in partnership with Directors and VPs
- Actively troubleshooting technical issues with creative, tactics, URL’s, pixels, ad management platforms, and other campaign settings when necessary
- Providing education on paid social platform tools to other internal teams as needed
- Mentoring and guiding Social Media Buyers and Associate Social Media Buyers
- 5 years of direct experience with the daily management and execution of Paid Social campaigns across all major platforms or equivalent combination of education, training, and experience, etc
- Mastered expertise in paid social optimization, analysis and advanced activation
- Familiarity working alongside a media planning team to recommend channel tactics and activate against strategies
- Proven track record of exceeding paid social KPI’s
- Ability to manage a heavier and more complicated workload under tight turnaround times
- Adaptability and flexibility with strong attention to detail
- Can show examples of issue resolution, process improvements
- Strong presentation skills and masterful performance storytelling
- Ability to work well in a cross functional team environment
- Solutions-oriented
- Proficiency in Excel, PPT
- Meta Blueprint Certification
- Commitment to creating inclusive, respectful environments where all voices are valued and supported.
- Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.
- Agency experience working on large brands/accounts
Integrity in Hiring
At Basis, integrity is at the core of how we hire. To protect our candidates and our company, we verify identity, education, and employment history for all hires. Some roles may also require onsite or in-person interviews as part of the process. Any misrepresentation of identity, experience, or skills may result in removal from the hiring process or termination of employment. We value transparency and authenticity and expect the same from every applicant.
Anything Else?
Don’t have every skill listed? No problem! We know experience can be built in many ways. If you have relevant skills that aren't reflected in your resume, we encourage you to share them in an optional cover letter.
Life With Basis
We’re committed to our people’s growth and well-being because our success is tied to theirs. That’s why we’ve earned recognition as a top workplace, including: Ad Age, #1 Best Places to Work, WorkLife's #1 Most Committed to Work Life Balance, and the Chicago Tribune's Top Workplaces in Chicago. We offer competitive perks, including a flexible work week, 401k/RRSP matching, mental health support, paid sabbaticals, generous parental leave, flexible work options, and more.
Basis is proud to be an equal-opportunity employer. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, age, and beyond.
If you need assistance with interview accessibility, please contact talent.acquisition@basis.com. Your privacy is important to us, view our policy here.
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