Demand Generation Marketing Manager

About 9fin

9fin is the AI platform powering global debt markets — the world’s largest asset class at over $145 trillion.

Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets.

Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption.

We’re at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide.

The opportunity

As the Demand Generation Manager based in New York, you will own the strategy, execution, and optimization of demand generation campaigns across the US market. You will develop, launch, and manage integrated campaigns to generate leads, drive awareness, and convert prospects into qualified opportunities. Working closely with the marketing, sales, and product teams, you'll ensure that our campaigns are targeted, data-driven, and aligned with 9fin's business objectives.

What you’ll work on

Every day is different, but here's an example of the kind of things you'll work on:

• Develop and lead multi-faceted demand generation programs from ideation to execution for the US market, focused on driving high-quality leads, building pipeline, and accelerating sales.

• Design and implement integrated marketing campaigns across channels (email, paid media, social media, webinars, content syndication, events, tradeshows, publications) to engage prospects and align with 9fin's growth goals.

• Build and manage lead nurturing programs, including automated email campaigns and workflows, to drive engagement and optimize conversions at each funnel stage.

• Collaborate closely with the sales team to ensure high lead quality and seamless handoffs, and partner with product marketing to align campaign messaging with product positioning and value propositions.

• Measure, analyze, and report on campaign performance using key metrics, continuously refining strategies based on data to optimize future campaigns.

• Manage campaign budgets, ensuring optimal resource allocation and reporting on spend, ROI, and opportunities for cost optimization.

• Work with the content team to develop compelling messaging, assets, and offers (eBooks, case studies, whitepapers, ROI guides, etc.) that align with campaign goals and resonate with target audiences.

• Oversee relationships with external agencies, vendors, and partners to ensure smooth campaign execution and deliver desired outcomes.

About You

This role will be a great fit if you have:

• 6+ years of experience in demand generation, digital marketing, or campaign management, preferably within a B2B SaaS or fintech environment.

• A strong track record designing and executing integrated campaigns across multiple channels (email, paid media, social media, content marketing, and more).

• Demonstrated success driving lead generation, pipeline growth, and revenue through data-driven, multi-touch campaigns.

• Deep expertise in HubSpot and Salesforce, with hands-on experience building workflows, reporting dashboards, and attribution models.

• Strong analytical skills, with the ability to track, measure, and report on campaign performance and ROI at a senior level.

• Proven experience working closely with sales teams to drive effective lead qualification, scoring, and nurturing.

• Excellent project management skills with the ability to manage multiple campaigns and competing priorities simultaneously.

• Exceptional written and verbal communication skills, with the ability to craft compelling messaging for sophisticated financial services audiences.

• The ability to work collaboratively across teams and manage relationships with internal stakeholders and external vendors.

• A genuine passion for demand generation, marketing innovation, and continuous learning.

Our benefits

We’re a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.

Financial & Insurance

• Competitive Salary: $140,000 - $170,000 (our salary bands are benchmarked at 75-90th percentile of market)

• Equity options

• 401(k) (9fin pay 3%, employee contributions are uncapped)

• Private Health Insurance, with Dental and Vision

• Paid sick leave

• Disability Insurance (New York)

• Commuter Benefit

Time off

• 25 vacation days per year

• Local public holiday

• Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work

• Work abroad for up to 3 months a year

• 1 month paid sabbatical after 5 years of service

• Enhanced parental leave & flexible working arrangements available

Training & Culture

• Professional learning and development budget

• AI experimentation budget of $1,000 per employee to trial AI tools

• Bi-annual team socials

• Summer and Winter company social events

A note from the hiring manager

"At 9fin, we're on a mission to transform the debt markets with our game-changing technology, and we're looking for a Demand Generation Manager to help us accelerate that growth in the US. If you're someone who brings both strategic thinking and hands-on execution — someone who loves building impactful, data-driven campaigns and thrives in a fast-moving environment — we'd love to hear from you. You'll play a central role in shaping our US marketing engine, driving pipeline, and working side-by-side with sales and product teams to bring in the best opportunities. If you're all about results, optimization, and making things happen, this is the role for you."

— Madeline Thomas, Marketing Director, 9fin

9fin is an equal opportunities employer

At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another.