Digital Marketing Coordinator

Job Posting Title:

Digital Marketing Coordinator

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Hiring Department:

Department of Computer Science

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Position Open To:

All Applicants

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Weekly Scheduled Hours:

40

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FLSA Status:

Exempt

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Earliest Start Date:

Immediately

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Position Duration:

Expected to Continue

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Location:

UT MAIN CAMPUS

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Job Details:

General Notes

This position will support the university’s Department of Computer Science (UTCS), which boasts a top ten ranking from US News and more than 6,500 students across all programs. This places UT among the most significant intellectual hubs for computer science research and education anywhere in the world. UTCS has a close relationship with Austin’s thriving tech culture and works at the forefront of fields such as artificial intelligence, robotics, quantum computing, and cybersecurity.

Position Summary

The Digital Marketing Coordinator will support enrollment growth and digital engagement for Computer and Data Science Online (CDSO), a portfolio of three online master’s programs in computer science, data science, and artificial intelligence, and a graduate certificate program in artificial intelligence. The Digital Marketing Specialist will develop, execute, assess and optimize high-impact content and search strategies across web, social, email and emerging discovery platforms to help CDSO achieve its enrollment goals. 

This is a versatile role combining cross-channel content creation with hands-on SEO and generative engine optimization (GEO), translating content strategy into actionable execution. The position is responsible for writing and optimizing website content, improving search visibility, and monitoring performance across traditional search engines and AI-driven platforms. It is also responsible for content creation, assessment and optimization across email and social media channels. The role works closely with the Digital Marketing & Automation Manager and external partners to ensure data-informed, conversion-focused marketing efforts. The role may also include hiring and management of student workers for execution of social strategy.

Responsibilities

SEO & GEO Content Development 

• Write and optimize website content aligned with SEO strategy and enrollment goals
• Translate external agency audits and content strategies into publishable content
• Identify target keywords, topics, and prompts to improve visibility in both search engines and AI-driven platforms (e.g., LLMs)
• Ensure content aligns with user intent across different stages of the enrollment funnel

Search Optimization & Technical Execution

• Implement on-page SEO best practices (metadata, headers, internal linking, content structure)
• Conduct regular content audits and identify optimization opportunities
• Manage and monitor Google Search Console and related tools
• Collaborate with web developers to implement technical improvements

Performance Tracking & Reporting

• Build and maintain dashboards (e.g., Looker Studio) to track SEO and GEO performance
• Monitor key metrics including rankings, traffic, engagement, and conversion impact
• Analyze performance relative to competitors and identify opportunities for improvement
• Translate data into actionable recommendations for content and strategy adjustments

Content Creation for Email and Social Media

• Translate high-level marketing strategy into actionable content plans
• Write and develop multi-stage email drip campaigns across the student lifecycle (inquiry through application, enrollment and persistence)
• Collaborate on email segmentation and audience targeting within Marketing Cloud
• Optimize subject lines, messaging, and calls to action based on performance metrics
• Launch and manage CDSO social media channels
• Develop social media content aligned with recruitment goals
• Create basic multimedia assets (short-form videos, graphics, captions)
• Hire and manage student worker for social media execution
• Analyze content performance across channels, communicate performance to team and program leadership, and adjust strategy accordingly

Maintain Marketing and Communications Standards and Best Practices

• Develop deep understanding of target audiences
• Ensure clarity, consistency, and conversion-focused messaging across email, web, and social
• Partner with CDSO program leadership to ensure accuracy and alignment
• Maintain brand consistency with UT standards 
• Collaborate with external agencies as needed

Required Qualifications

• Bachelor’s degree in communications, marketing, communications, business, or a related field.
• Minimum of three years of professional experience in digital marketing, with demonstrated expertise in marketing automation and campaign management.
• Hands-on experience with a marketing automation platform (e.g., HubSpot, Marketo, Marketing Cloud, or equivalent).
• Proven ability to plan, execute, and measure paid digital advertising campaigns.
• Strong data analysis and reporting skills.
• Knowledge of SEO and web analytics.

Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

• More than five years of experience in digital marketing.
• Experience in enrollment marketing, higher education, or student recruitment.
• Experience implementing and managing a new MAP within a complex organization.
• Familiarity with state/university technology compliance (TX-RAMP, FERPA).
• Demonstrated success in improving marketing funnel performance and ROI.

Salary Range

$70,000+ (depending on education and experience)

Working Conditions

• Standard office environment.
• Repetitive use of a keyboard at a workstation.
• Occasional evening or weekend work may be required.

Required Materials

• Curriculum vitae

• 3 work references with their contact information; at least one reference should be from a supervisor

• Letter of interest

Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded.  Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

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Employment Eligibility:

Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

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Retirement Plan Eligibility:

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

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Background Checks:

A criminal history background check will be required for finalist(s) under consideration for this position.

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Equal Opportunity Employer:

The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

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Pay Transparency:

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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Employment Eligibility Verification:

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form.  You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States.  Documents need to be presented no later than the third day of employment.  Failure to do so will result in loss of employment at the university.

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E-Verify:

The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:

• E-Verify Poster (English and Spanish) [PDF]
• Right to Work Poster (English) [PDF]
• Right to Work Poster (Spanish) [PDF]

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Compliance:

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.